Manager - Brand Communication
Mumbai
FanCode – Marketing /
Full-time /
On-site
FanCode is India’s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 100 million users. It has partnered with domestic, international sports leagues and associations across multiple sports.
In content, FanCode offers interactive live streaming for sports with industry-first subscription formats like Match, Bundle and Tour Passes, along with monthly and annual subscriptions at affordable prices.
Through FanCode Shop, it also offers fans a wide range of sports merchandise for sporting teams, brands and leagues across the world.
The Brand Communications manager will be responsible for developing and executing brand communication strategies to enhance visibility and engagement across all consumer touchpoints. The role is a single threaded owner of brand messaging, storytelling & leading all communications across various channels. The Brand Communications manager will collaborate with internal teams and external partners to ensure brand consistency and alignment with business objectives.
Your Role
- Develop and implement brand communication strategies to convey the brand’s value proposition, personality and key messages to target audiences
- Create and manage engaging and personalized communications across various channels (internal and external) including Email, SMS, push notifications, in-app & website, etc.
- Manage brand assets including visual identity, messaging guidelines and brand voice to ensure consistency and alignment with brand positioning.
- Collaborate with internal teams, including content, sales, product, and customer service teams to integrate brand messaging into campaigns and initiatives.
- Stay updated on the latest trends and best practices in Social media and traditional media
Must have
- 5+ years of experience in digital marketing and communications at brand or agency
- Excellent copywriting skills and a deep understanding of creative briefs and delivery
- Avid sports fan with an affinity for great storytelling
- Understanding of media metrics across platforms and campaign execution experience
Good to have
- Highly process driven individual with high attention to detail
- Understanding and experience with Promotional Creatives/Graphics
- Experience working in a fast paced OTT environment
Dream Sports is India’s leading sports technology company with 220 million users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, India’s digital sports destination, and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
