Manager - Digital Marketing
Mumbai
Dream11 – Marketing /
Full-time /
On-site
Digital Marketing @Dream11
Our focus is on building highly scalable marketing campaigns that will attract crores of sports fans to play fantasy sports on Dream11. Our team conceptualises and executes campaigns and is responsible for the entire process including ideation, media planning, communication, creatives, the complete conversion funnel and optimisation. We use tools like Google Analytics, AppsFlyer, GTM, Firebase and Looker and continuously run A/B tests to optimise our campaigns and bring in more ROI.
Your Role
- Handing digital marketing campaigns for Dream11
- Understands marketing channels well enough to independently manage them across Budgets, Creative, Bids etc.
- Good understanding of Ad-tech and analytics (MMPs and Databases)
- Collaborate with cross-functional teams to solve onboarding problems
- Works with brand marketing, partnerships on Rights, IP, traditional media, collabs etc.
Qualifiers
- 5-7 years of digital marketing experience at a B2C brand (preferably online gaming)
- Knowledge of how customer journey optimisation at B2C companies works
- Understanding of online marketing ecosystem (Self-serve platforms, publishers, OEMs, Affiliates etc.)
About Dream Sports:
Dream Sports is India’s leading sports technology company with 280 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
Dream11 is the world’s largest fantasy sports platform with 260 million+ users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it. Dream11 is the flagship brand of Dream Sports, India’s leading Sports Technology company and has partnerships with several national & international sports bodies and cricketers.
Checked out Dream Locker Room yet? Head over to our official blog to get a glimpse into our culture, and how we ‘Make Sports Better’, together.
