AVP - Growth Marketing
Mumbai /
FanCode – Marketing /
Full-time
/ On-site
Marketing at FanCode:
We have one mission, Create a platform for all sports fans. Built by sports fans for sports fans. We’re at the beginning of our story and growing at an incredible pace. Our team conceptualises and executes campaigns and is responsible for the entire process including ideation, media planning, communication, creatives, the complete conversion funnel and optimisation. We use tools like Google Analytics, AppsFlyer, GTM, Firebase and Looker and continuously run A/B tests to optimise our campaigns and bring in more ROI.
Your Role
- Own marketing function across performance, brand, SM, PR, primary role of building awareness of FanCode & it's properties to relevant consumers
- Own growth strategy for FanCode. Work at the intersection of marketing & product to deliver strategies for unlocking user and revenue growth.
- Exhibit bias for action with a relentless focus on identifying creative, non-traditional, cost-effective methods of acquiring new users.
- Lead a team of high-functioning and driven individuals and be responsible for ensuring their growth and success.
- Use data and analytics for decision-making and measuring marketing effectiveness as well as creating a team culture of structured experimentation and iteration to drive growth.
Must- have
- 10+ years of growth and digital marketing experience in a growing business preferably a high-growth startup.
- 5+ years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of delivering high activation of new users.
- Experience in managing a diverse set of individuals and a high-functioning team.
- Passion for sports
Good to Have
- Should have a high level of comfort with data and strong analytical skills.
- Ability to succeed in a rapidly changing environment.
Dream Sports is India’s leading sports technology company with brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier digital sports platform that personalizes content and commerce for all sports fans, DreamSetGo, a sports experiences platform, and DreamPay, a payment solutions provider.
It has founded the Dream Sports Foundation to help and champion sportspeople and is an active member of the Federation of Indian Fantasy Sports, the nodal body for the Fantasy Sports industry in India.
Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports is always working on its mission to ‘Make Sports Better’ and is located in Mumbai. Dream Sports has been featured as a ‘Great Places to Work’ by the Great Place to Work’ Institute for four consecutive years. It is also the only sports tech company among India’s best companies to work for in 2021.
For more information: https://dreamsports.group/
About FanCode:
FanCode is India’s premier digital sports destination committed to giving all fans a highly personalised experience across Content, Community and Commerce.
Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode offers interactive live streaming, sports fan merchandise (FanCode Shop), fast interactive live match scores, in-depth live commentary, fantasy sports data and statistics (Fantasy Research Hub), expert fantasy tips, sports news and much more.
FanCode has partnered with both domestic and international sports leagues and associations across multiple sports such as three of the top American Leagues - MLB, NFL, and NBA, FIVB, West Indies Cricket Board, Bangladesh Premier League, Caribbean Premier League, Bundesliga and I-League.
FanCode has already amassed over 2 crore+ app installs and won the “Best Sports Startup” award at FICCI India Sports Awards 2019.
Website: www.fancode.com
FanCode Shop: www.shop.fancode.com
