Associate Product Manager - Ad Tech
Mumbai
FanCode – Product /
Full-time /
On-site
FanCode is India’s premier digital sports destination, dedicated to delivering a best-in-class experience for fans across live and non-live sports. Launched in March 2019 by industry veterans Yannick Colaco and Prasana Krishnan, FanCode has reached over 160 million users. The platform features a wide array of global and domestic sporting leagues, in partnership with leading sports associations. FanCode offers interactive live streaming through industry-first subscription models, including Match, Bundle, and Tour Passes, as well as monthly and annual plans at accessible price points. Some of the marquee properties include La Liga, Formula 1, MotoGP, cricket leagues from around the globe including CPL, Super Smash amongst others.
Dream Sports, India’s leading Sports Technology company, is the parent company of FanCode, with brands such as Dream11, and DreamSetGo in its portfolio.
Product @ FanCode:
Our focus is on building a highly scalable single destination for all sports fans. The product team conceptualises features and provides a strategic roadmap for creating fan-centric solutions. The team is filled with visionaries & risk takers who eat, sleep & dream the product! We use technology & tools like Google Analytics, Looker, CleverTap, to analyse data & enhance performance.
Key Responsibilities:
- Embrace an AI-first strategy, using GenAI for prototyping, workflow automation (n8n, Zapier), and streamlining processes and fan experiences.
- Assist in defining and executing the AdTech roadmap for FanCode.
- Identifying and prioritising high-impact ad monetisation opportunities, balancing revenue growth and user experience.
- Assist in defining and executing the product roadmap for live video experiences across web and mobile.
- Support the end-to-end product lifecycle, from gathering user insights and defining product specifications to coordinating cross-functional implementation and monitoring outcomes.
- Conduct user research and competitive benchmarking to uncover fan needs, usability gaps, and market opportunities.
- Work closely with Product Managers, Engineers, Designers, and Business teams to deliver impactful and fan-first experiences.
Must Haves:
- 2–3 years of overall professional experience in product management or adjacent roles (product/business analytics, UX research, or engineering).
- Prior working experience in the AdTech domain.
- A demonstrated AI-first thought process in problem-solving and solution design.
- Demonstrated ability to identify user problems and collaborate on delivering user-centric solutions.
- Experience in building data driven insights with SQL.
- Hands-on with LLMs, prompt engineering, and applying AI capabilities to product use cases.
Good to Haves:
- Passion for sports.
- Prior experience in a fast-paced D2C, OTT, or consumer tech product environment.
- Exposure to video platforms, streaming products, or OTT is a plus.
About Dream Sports:
Dream Sports is India’s leading sports technology company with 280 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
For more information: https://dreamsports.group/
