Content Marketing Manager

Seattle, Washington /
Marketing and Communications – Marketing /
Full-time
About DroneSeed/Silvaseed: 

Our mission is simple: Make reforestation scalable to mitigate the worst effects of climate change. Trees are highly effective at carbon removal, but scaling reforestation has significant obstacles--and that gets our team fired up about how we can build solutions using technology.  We’ve built DroneSeed, and acquired and combined it with 130-year-old Silvaseed to be a one-stop-shop for reforestation and remove obstacles at each of four steps: 
- Seed. Natural regeneration after wildfire is in decline due to climate change resulting in larger fires of higher severity. These factors eliminate seed stored in the soil for regeneration. This creates challenges for seed supply. To respond we’ve expanded Silvaseed to become the largest private seed bank in the west and the first call for land managers affected by fire.  
- Grow space. There’s not enough nursery greenhouse capacity to grow seedlings (link). We’re currently growing millions of seedlings per year at Silvaseed and, while we’re doubling that output, we’re creating a replicable method to scale further.  
- Better tools for labor. We need better tools to accomplish more reforestation faster. DroneSeed is utilizing heavy lift drone swarms to deliver seed vessels after wildfire and boost seed establishment in combination with seedlings that are interplanted later. 
- Finance. For the last 20 years, carbon offsets haven’t provided capital for the high-up front costs of reforestation. Landowners have had to rely on limited grant funding. Repayment periods were 25 years or more and reforestation projects were exceedingly rare. That changed two years ago when third-party certifier Climate Action Reserve (CAR) announced the Climate Forward protocol to conservatively forecast the carbon tonne removals as reforested trees grow. DroneSeed is developing one of the first projects using this protocol. This and future projects following the protocol will be protected by legal easements on replanted and re-seeded land, monitored by state-accredited land trusts, and have insurance buffer pools in place in case fire occurs again. Under the CAR protocol, DroneSeed is generating the most transparent, highest-quality forestry-based carbon offsets on the market from reforestation projects. 

We need to overcome these four reforestation challenges to build back--even a fraction of--the forests we lose from wildfires every year. That's why we set out to build a model to make reforestation scaleable, which requires expanding the supply chain systems and financial flywheels behind them. That is the mission: make reforestation scalable to mitigate the worst effects of climate change.   


Highlights

DroneSeed HQ: Ballard Brewery District, Seattle, WA  
Silvaseed HQ: Roy, WA 

Team Size: ~100
Leadership Team: Grant Canary (CEO), Ben Reilly (CTO), John Hall (VP Ops & Finance), Cassie Meigs (Director of Account Management), Matthew Aghai (Senior Director of Bio R&D), Arnoud de Villegas (Senior Director of Business Development), Katherine Wong-Velasco (Director of Talent Acquisition) and Mary Caroline Pruitt (Senior Director of Marketing & Communications) 
Funding: $36M Series A from Social Capital, Seven Seven Six, DBL, Spero VC, TechstarsTechCrunch.
Notable Investors: Marc Tarpenning co-founder Tesla, Tobi Lutke CEO Shopify, Alexis Ohanian co-founder Reddit, Marc Benioff, Court Lorenzini 1st CEO DocuSign 
Market: $277B Carbon Offset Market (Refinitiv Analysis, Bloomberg NEF)
Revenue: Data will be shared with qualified candidates
Clients: 3 of 5 largest timber companies, Non-profits such as The Nature Conservancy, Tribal Nations, state and federal agencies, small family forests
Media: CNN, Mark Rober, National Geographic,  Today Show, Bloomberg

What You’ll Be Doing:

You will be responsible for developing and carrying out our content strategy and narrative. This includes developing and producing all content to support our marketing, comms, and company-wide objectives and cross-functional needs.

This role will start as a contract role with the potential to grow into a full time role. Location: Seattle is preferred, but we're open to remote for the right candidate.

Key Responsibilities:

    • Create content strategy and lead the day-to-day management of content across all channels including website, blog, social media, newsletters and more.
    • Develop and maintain a content marketing calendar, collaborating with cross functional teams to ensure editorial is supporting overall business objectives.
    • Create compelling and informative marketing material that can speak to a variety of audiences from landowners to foresters to offsets buyers. 
    • Develop and execute proactive campaigns, constantly testing new strategies and ideas to see what sticks and what doesn’t.
    • Develop and drive strategy for brand partnerships and storytelling through content.
    • Produce all content materials for the company in different formats (digital, print, photo, video).
    • Organize, maintain, and expand content/asset library, editing existing photo/video content and adding new creative assets to be leveraged externally and internally.
    • Oversee social media strategy and agency for monitoring and consistent posting.

About You:

    • 5+ years marketing communications experience with 2+ focused on content marketing.
    • Agency experience preferred but not required.
    • Extensive experience in producing content in a variety of mediums (digital, print, photo, video).
    • Creative and strategic mindset.
    • Experienced in measuring and optimizing on content through online tools such as Google Analytics and Hubspot.
    • Exceptional writing, speaking and proofreading skills.
    • Editorial mindset that understands how to use content to reach audiences.
    • Basic SEO understanding, content categorization and structure, content development, distribution and measurement.
    • Experience with Salesforce, asset management, and content management tools.
    • Ability to quantify ROI on content marketing efforts.
    • Experience in photography and creating/editing images is a plus.
    • Experience with online platforms including Adobe Creative Suite, Adobe Photoshop, Canva, and YouTube for content creation and distribution.
    • Experience in producing, filming and editing videos is also a plus.
Other Information:  Candidates must be eligible to work in the United States. This position may require travel domestically (US) and abroad, therefore requiring the candidate to have a US driver’s license as well as a passport and status conducive to international travel.  In any application cover letter, please highlight what motivated you to reach out to DroneSeed versus other opportunities.