Product Marketing Manager
San Diego, CA
At Dvele, we’re changing what it means to live. Your home is the most personalized product on the planet and is the environment in which you spend most of your life. Dvelings measurably improve the health and happiness of its inhabitants while positively impacting the world at large. We achieve this through the application of design, science, technology and years of experience to evolve the way homes are created.
Join our team, help build an amazing company and create the next evolution of home. You’ll be an early team member in a well funded “startup” that is already delivering on its promises of amazing homes that improve your health and our planet’s.
Passionate about strategic storytelling and bringing new product categories to market? This is the role for you! Your primary responsibility as Product Marketing Manager will be to create Dvele's unique positioning and messaging, and equip go-to-market teams to grow and sell an innovative build technology product in a dynamic, rapidly-evolving market. You will collaborate with product, marketing, sales, customer success, and business development teams to ensure that the product is consistently and effectively positioned in the market.
Product Marketing opportunities include:
-Own product positioning and messaging
-Create and maintain strategic positioning and messaging for each buyer segment, solution set, and product component
-Own and create product guides and documentation to enable the company to accurately position the product in the market
-Collaborate closely with Product Management and Sales to understand voice of customer and market, to inform product strategy and positioning
-Act as voice of Product to the market
-Ensure ongoing accurate positioning of product offering, value, and differentiation everywhere
-Lead and own the launch of new products to the market in collaboration with product and marketing teams
-Partner with marketing team to develop positioning and content for both external buyer-facing campaigns (i.e., web, webinars, email campaigns) and corporate channels (press, trade shows, industry outlets, etc)Establish and leverage market analyst relations
-Sales and Customer enablement
-Direct sales: In conjunction with Product Management, develop and maintain sales enablement tools, training materials, sales decks, collateral to support the sales process
-Create and collect case studies, success stories, and unassailable proof points and anecdotes to support product value
What you already have:
You're a natural leader, with the ability to relate to and influence people across all levels and functions. You're a strategic thinker and have a knack for coming up with creative solutions to gnarly problems and addressing them head-on. You're a strong and effective communicator, whether it's in talking to customers, training salespeople, crafting strong positioning statements, or writing blog posts. You're psyched to nerd out on industry trends and cool tech, and you're good at digesting and translating complex market and product insights into simple concepts that productively fuel product and sales growth.
-5+ years of product marketing experience in enterprise software
-Excellent communication skills, including impeccable writing and presentation skills, and the ability to translate complex technical concepts into customer-friendly content
-Strong analytical skills; demonstrated capabilities executing end-to-end quantitative and qualitative customer research and effectively identifying and interpreting key findings
-Experience developing and validating positioning, category creation, messaging, and competitive segmentation
-Self-driven, strong work ethic, detail-oriented, and analytical in nature
-Ability to thrive in an ambiguous, rapidly changing environment
-Relevant experience in commercial or corporate real estate a plus.
Personal Growth Package (Health & Wellness and Career Coaching)
Learning Budget (Classes or Books, however you learn we want to help)
Opportunity to make a difference as an early employee