Digital Media Specialist
San Diego, CA
At Dvele, we’re changing what it means to live. Your home is the most personalized product on the planet and is the environment in which you spend most of your life. Dvelings measurably improve the health and happiness of its inhabitants while positively impacting the world at large. We achieve this through the application of design, science, technology and years of experience to evolve the way homes are created.
Join our team, help build an amazing company and create the next evolution of home. You’ll be an early team member in a well funded “startup” that is already delivering on its promises of amazing homes that improve your health and our planet’s.
You are a naturally curious self-starter who thrives in fast-paced, ever-changing environments. You see value in approaching every problem from a data-driven and creative stance - you seek to find the balance between the two. You hold a deep understanding of the digital marketing space and are motivated by the opportunity to build engagement and move a business forward utilizing this expertise. You consistently question the status quo and push for innovation.
-Drive Dvele brand awareness and brand affinity through all digital channels
-Contribute to the development of digital marketing go-to-market planning in support of brand and product initiatives
-Create, monitor, measure, optimize and provide recommendations on campaigns across our owned and paid channels, including paid social, organic social, email, search, and display channels, delivering to a set ROI
-Partner with creative and cross-functional teams to develop and optimize creative strategies
-Own our social media day-to-day posting, community management, and initiatives
-Utilize social listening tools to monitor and report on community sentiment
-Assist in implementing new tools and processes to monitor and optimize distribution tactics and social listening; work across teams to help provide reports, analytics, and insights into other growth initiatives and operational needs
What you already have:
You're a natural leader, with the ability to relate to and influence people across all levels and functions. You're a strategic thinker and have a knack for coming up with creative solutions to gnarly problems and addressing them head-on. You're a strong and effective communicator.
-Bachelor's degree, or equivalent experience
-2+ years of applicable experiencing working across cross-functional marketing teams that drove results related to conversion, digital marketing optimization, go-to-marketing planning, and/or user engagement
-Hands-on experience planning and executing social media campaigns across channels like Instagram, Twitter, Facebook and YouTube
-Expertise in executing paid social campaigns on RTB platforms like Facebook and Instagram (must have) and YouTube (nice to have)Experience working with analytics platforms such as Facebook Ads Manager and software tools such as Google --
-Analytics, Mixpanel, or custom analytics solutions
-Skilled in planning and managing email marketing campaigns, including welcome flows, engagement flows, and cart abandon flows
-Expertise with social community management, including a strong understanding of the social landscape
Nice to have:
-A deep appreciation for photography and/or other aspects of the arts
-Knowledge of HTML
-Experience in Paid Search, SEO and Display, and Programmatic
Personal Growth Package (Health & Wellness and Career Coaching)
Learning Budget (Classes or Books, however you learn we want to help)
Opportunity to make a difference as an early employee