Senior Product Manager, Monetization Growth

United States - Remote /
Product /
Full-time (Remote)
What you’ll do

As a Senior Product Manager, Monetization Growth, you’ll be empowered to solve complex problems the best way you see fit. You’ll work with your dedicated team to lead product discovery and experimentation to drive outcomes for our monetization strategy. This is a mission-critical role that will shape the direction of eSpark’s product and business growth. 

Students and teachers are our primary users, and we monetize at the school and district levels with an assist from our sales team. Alongside building in-product experiences, this team will work closely with our sales and customer success teams to improve the efficacy of our product-led growth strategy. 

In this role, you’ll focus on the user journeys of teachers and administrators at the bottom of the funnel. You’ll learn how and why teachers advocate for eSpark and formulate strategies to turn advocacy into buyer engagement and sales conversions.

There's plenty of room for growth in this role as we evolve this founding product team into a full Product Area in the next 12-18 months.


Who you are

Product Management Experience. You have 3+ years of experience leading a team as a product manager for a SaaS product, preferably in an enterprise model where the user is not the buyer (B2C2B)
Modern product thinker. Demonstrated ability to figure out solutions to hard problems with many constraints, using sound judgment to assess risks, and to layout your argument in a well-structured, data-informed, written narrative
Collaborator. Proven ability to engage with sales folks, marketers, engineers, designers, and company leaders in a constructive and collaborative relationship
Go-to-market Experience. You have experience working with sales teams and go to market strategies to drive revenue outcomes
Bonus: You have experience working on a product-led freemium go to market strategy

Responsibilities

    • Play a vital role as the founding PM of the Monetization product area, helping define the strategy, vision, and culture
    • Partner with engineering, design, and data colleagues to lead your team and foster a culture of impact and performance
    • Use a range of insights and techniques to test your hypotheses and deeply understand our users and buyers
    • Inform product decisions with quantitative and qualitative data on user behavior and experimentation (e.g., user research, a/b testing, survey data, usability studies).
    • Visit classrooms using eSpark to learn and get feedback from key stakeholders (virtual visits now; in-person visits post-covid)
    • Partner closely with data science to define key success metrics and ensure the team is clear on their objectives
    • Partner with Customer Success to identify the most significant opportunities within the customer journey where product can make an impact and improve free-to-paid conversion
    • Improve the effectiveness of our freemium strategy by experimenting with pricing and packaging 


Why eSpark

Our vision is that every student, regardless of their circumstances or background, has the opportunity to set and realize an ambitious dream for themselves. Our mission is to reimagine learning to be student-centered, enabling students to succeed in school and life. In the last school year, more than 1M students used eSpark, many of them for the first time. Our customer satisfaction (measured by net promoter score) has grown steadily and is now 79. We just raised a $25M round of funding in January 2022 to scale up our product-led growth strategy.

Impact. Our work makes a significant difference in students’ lives. Independent testing data from public school districts across the country consistently show that students learn more in areas of personalized study with eSpark. One researcher from MIT evaluated eSpark in Boston Public Schools: “I find strong positive, significant effects of eSpark for both math and English Language Arts (ELA). So the eSpark intervention, which is just 30 minutes a day, led to almost half the effect of a full year in a high-performing charter school. I view these as very impressive gains. The findings made a substantial dent into the black-white achievement gap.”

Diversity. At eSpark, we believe all people—adults and students alike—deserve respect for who they are. We work hard to make eSpark an environment where everyone can thrive and succeed. We support employees as individuals through people-centric management and as a company with our IDEA (Inclusion, Diversity, Equity, and Access) employee resource group. We believe our team should reflect the student populations we aim to serve.

Pandemic. The last two years have been a time of unprecedented challenges for teachers, students, parents, and schools. We have seen in our work that eSpark’s personalized curriculum, made of fun and educational activities adapted to each student, is helping to address learning loss. We’re supporting teachers by giving them the tools and live support they need to support both remote and in-person learning. By serving students through the school system, we believe we can reach students most at risk of falling behind from the pandemic.

We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

In addition to a competitive salary and stock options, eSpark offers full healthcare coverage (including vision, dental, and mental health benefits), generous vacation and parental leave policies, flexible work-from-home and remote work options as well as a welcoming (post-pandemic) office environment and your choice of technical equipment.