Email Marketing Manager, Growth Marketing
United States - Remote /
What you’ll do
As an Email Marketing Manager, Growth Marketing, you’ll work across sales and marketing functions to organize, structure, and improve our email efforts. This is a mission-critical role that will shape the direction of eSpark’s product and business growth.
In this role, you’ll focus on communicating with teachers through cold email, warm email, and active partners emails. You will be creating and implementing copy, designs, and sequences as part of the holistic communication strategy. Nearly every department will have need of your expertise and vision, so you will pulled in many different directions.
Who you are
Email Marketing Experience. You have 5+ years of experience focusing on email marketing, preferably sending millions of emails a month
Collaborator. Proven ability to engage with sales folks, marketers, engineers, designers, and company leaders in a constructive and collaborative relationship
- Work with all teams to own and advise on eSpark's overall email strategy and branding, from marketing to sales to product.
- Solely own cold email outreach, including sending 1m+ emails per month to cold prospects.
- Become an expert in all eSpark email platforms, including Hubspot, Overloop, Intercom, and Outreach.
- Perform detailed A/B tests to constantly improve email work.
- Manage large databases of email contacts.
- 5+ years managing email marketing.
- Experience at all stages of email marketing, including cold email lists, warm customers, and paying partners.
- Experience resolving email deliverability & domain reputation issues.
- Highly data driven, with strong excel and analytical skills.
- Basic design & html knowledge to create compelling emails and email templates.
- Bonus: Experience managing 1m+ emails per month.
- Bonus: Experience with the following platforms: Hubspot, Overloop, Intercom, Outreach.
Our vision is that every student, regardless of their circumstances or background, has the opportunity to set and realize an ambitious dream for themselves. Our mission is to reimagine learning to be student-centered, enabling students to succeed in school and life. In the last school year, more than 1M students used eSpark, many of them for the first time. Our customer satisfaction (measured by net promoter score) has grown steadily and is now 79. We just raised a $25M round of funding in January 2022 to scale up our product-led growth strategy.
Impact. Our work makes a significant difference in students’ lives. Independent testing data from public school districts across the country consistently show that students learn more in areas of personalized study with eSpark. One researcher from MIT evaluated eSpark in Boston Public Schools: “I find strong positive, significant effects of eSpark for both math and English Language Arts (ELA). So the eSpark intervention, which is just 30 minutes a day, led to almost half the effect of a full year in a high-performing charter school. I view these as very impressive gains. The findings made a substantial dent into the black-white achievement gap.”
Diversity. At eSpark, we believe all people—adults and students alike—deserve respect for who they are. We work hard to make eSpark an environment where everyone can thrive and succeed. We support employees as individuals through people-centric management and as a company with our IDEA (Inclusion, Diversity, Equity, and Access) employee resource group. We believe our team should reflect the student populations we aim to serve.
Pandemic. The last two years have been a time of unprecedented challenges for teachers, students, parents, and schools. We have seen in our work that eSpark’s personalized curriculum, made of fun and educational activities adapted to each student, is helping to address learning loss. We’re supporting teachers by giving them the tools and live support they need to support both remote and in-person learning. By serving students through the school system, we believe we can reach students most at risk of falling behind from the pandemic.
We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
In addition to a competitive salary and stock options, eSpark offers full healthcare coverage (including vision, dental, and mental health benefits), generous vacation and parental leave policies, flexible work-from-home and remote work options as well as a welcoming (post-pandemic) office environment and your choice of technical equipment.