Lead UA Manager

Remote, Canada /
Growth – Performance Marketing /
Full-Time
WHAT IMPACT CAN A LEAD UA MANAGER HAVE AT ESG?
East Side Games is searching for a Lead User Acquisition Manager to help dream, experiment, validate and execute on campaigns that share our games with the world. You (yes, you!) are a user acquisition (UA) and performance marketing manager who has worked on a few mobile products already, preferably in mobile game campaign management or campaign analytics. You have run profitable user acquisition campaigns, preferably within the mobile or MMO game space, and leaned heavily on data to uncover new UA opportunities. You know how to interpret important metrics and KPIs, with an understanding of how to define and measure success for user acquisition initiatives. 

WHAT YOU WILL DO

    • Provide leadership to a team of 3-4 Performance Marketing Managers, each tasked with specializing in a particular ad network(s).
    • Optimize the allocation of advertising spend and creative budget across a portfolio of 6-8 mobile game titles.
    • Act as your team’s point of contact with your portfolio’s Producers, communicating goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns.
    • Define UA launch strategies for new titles, including pre-registration campaigns.
    • Act as your team’s expert in one of Google UAC, Facebook, or SDK networks, meeting regularly with our rep(s) while actively running campaigns that hit ROAS targets and grow daily active users.
    • Define conceptual creative strategies and testing processes.
    • Conduct weekly one-on-ones with team members, establish and regularly monitor quarterly performance goals, and mentor your team in their career development.
    • *** Duties and responsibilities outlined above are representative, but not all-inclusive.

WHAT YOU BRING TO ESG

    • Bachelor’s degree in finance, economics, marketing, or a related field and/or equivalent experience.
    • Minimum three years of experience in a user acquisition role within the mobile app industry. Experience within the mobile games industry is preferred.
    • Proven hands-on experience managing user acquisition campaigns while hitting ROAS targets.
    • Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
    • A passion for exploring, interpreting, and utilizing data to make decisions and develop business strategies for increased business growth.
    • Excellent organizational, communication, and interpersonal skills.
    • Ability to communicate across disciplines and seniority levels.
    • A passion for free-to-play mobile and/or social games!

WHAT DOES IT MEAN TO WORK AT ESG?
Established in 2011, East Side Games started as an indie game studio in east Vancouver. Today, we’re part of East Side Games Group (TSX: EAGR), and we’re a game developer, publisher, and technology provider. We enable creators to successfully deliver memorable mobile gaming experiences that players engage with every day. Through our proven tech kits and beloved brand partnerships, our games empower passionate fan bases to explore their favourite content in a fun, convenient medium, available in the palm of their hands.

The best part is, we’re fans first, which makes this adventure extra special. Our games and our team have the same goal; to be inclusive and for everyone. We get sh*t done and our team is on hand to step in, listen, and support, regardless of rank. Find solutions, share your learnings, then share refreshments with the whole studio in our weekly Lunch & Learns and monthly Friday Cheers calls. Have we piqued your curiosity? Then check out our amazing Culture and Benefits! We note that our culture is not a monolith, and is ever-changing based on the folks that make up our team here at ESG. 
 
WE’RE BUILT ON THE FOUNDATIONS OF DIVERSITY AND INCLUSION
East Side Games are an equitable employer that values justice, equity, diversity and inclusion. We welcome and encourage people of marginalized backgrounds, particularly QTBIPOC folks, to apply, and will acknowledge and value the strengths you bring to foster yours and the studio's growth.

If this sounds like something you hoped for and more, and you’re enthused to build genre-defining narrative idle games, click the “Apply For This Job” button below. If now is not the right time for you but you know someone who would be a great match for us at East Side Games, check out our Referral Bonus here! Let’s build great games together!
We can’t wait to hear from you!

Due to a small, but completely awesome recruitment team, only those candidates that qualify will be contacted. Thanks for your interest in ESG and we wish you super success in your job search!