Product Marketing Coordinator
Remote (Work From Home) US
Talent – Marketing /
Full Time /
Remote
Product Marketing is a catalyst for how Lightcast identifies, builds and delivers value to both prospective buyers and customers. The ideal candidate will be a difference-maker in helping us carve out key differentiators amidst a crowded sector of HR Tech. As our Product Marketing Coordinator you will partner closely with the product, sales, customer success and marketing teams to execute on product positioning, messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence.
Major Responsibilities:
- Buyer Expert: Critical understanding of our ideal candidate profile (employers and their talent teams) and their needs; understanding the buying cycle and players involved
- Market Intelligence: Execute thorough market research to capture industry trends, competitor activities, and customer needs, offering strategic insights to assist in informing marketing tactics.
- Content Creation and Sales Enablement: Craft compelling marketing and sales enablement content, including product descriptions, presentations, collateral, and specifically designed materials to support the sales team in their outreach and engagement efforts.
- Campaign Development: Assist in leading new product and feature launches, helping to develop messaging and launch assets
- Post-Launch Analytics and Reporting: Monitor, analyze and report on the performance of product positioning, identifying opportunities to improve GTM strategy
Skills/Abilities:
- Communication: Outstanding written and verbal communication skills for effective product messaging and content creation.
- Coordination: Proven ability to manage and facilitate marketing activities across various teams.
- Analytical: A keen analytical mindset to interpret campaign data and derive actionable insights.
- Market Research: Skilled in conducting research to stay ahead of market trends and understanding customer preferences.
What you bring to the table:
- A Bachelor's degree in Marketing, Business, or related field, or at least 1-2 years of relevant experience in a marketing role is required.
- While not mandatory, experience within the HR Tech industry is highly regarded and considered a plus.
Lightcast is a global leader in labor market insights with headquarters in Moscow (ID) with offices in the United Kingdom, Europe, and India. We work with partners across six continents to help drive economic prosperity and mobility by providing the insights needed to build and develop our people, our institutions and companies, and our communities. Lightcast is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Lightcast has always been, and always will be, committed to diversity, equity and inclusion. We seek dynamic professionals from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.
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