Director of Field and Customer Marketing
Remote (Work From Home) US
Corporate – Marketing /
Full Time /
Remote
We are seeking a Director of Field & Customer Marketing to design and lead demand generation and customer engagement strategies across four distinct industry sectors and GTM motions. This role will drive pipeline growth by developing integrated campaigns, event activations, account-based programs, and customer marketing initiatives that strengthen relationships and support expansion.
You will work closely with Sales, Product Marketing, and Customer Success to translate market priorities into actionable programs that deliver measurable business impact.
Major Responsibilities:
- Build and execute segment-specific marketing campaigns that align with revenue goals, sales priorities, and sector go-to-market strategies.
- Partner with Product Marketing to develop messaging and content tailored to priority industries, personas, and stages of the buyer journey.
- Design and manage integrated campaigns across digital channels, events, and account-based marketing to drive pipeline creation and acceleration.
- Plan and execute both in-person and virtual field events, including roundtables, regional events, trade shows, and roadshows, ensuring high-quality engagement.
- Collaborate with Sales to develop local and sector-specific activation strategies that maximize event impact.
- Establish frameworks for measuring event ROI and implementing continuous improvement initiatives.
- Develop customer lifecycle programs that increase adoption, retention, and expansion within accounts.
- Drive customer advocacy through initiatives such as case studies, references, and user groups, partnering with Customer Success and Sales to create customer champions.
- Align marketing activities with Sales to ensure co-ownership of pipeline targets.
- Partner with demand generation and product marketing teams on segmentation, targeting, and performance analytics.
- Manage budgets, vendors, and agencies to maximize the effectiveness of campaigns and events.
Experience & Education:
- 8+ years of B2B marketing experience, including 3+ years in senior field or customer marketing leadership.
- Proven track record of driving pipeline through integrated campaigns, ABM, and field activations.
- Experience tailoring marketing programs across multiple industries and GTM motions.
- Skilled in planning and executing in-person and virtual events, with a focus on engagement and ROI.
- Expertise in customer lifecycle and advocacy programs that drive adoption, retention, and expansion.
- Strong collaboration and cross-functional leadership with Sales, Customer Success, Product Marketing, and external vendors.
- Analytical mindset with the ability to measure, report, and optimize program performance.
- Excellent communication, executive presence, and strategic thinking.
Lightcast is a global leader in labor market insights with headquarters in Moscow (ID) with offices in the United Kingdom, Europe, and India. We work with partners across six continents to help drive economic prosperity and mobility by providing the insights needed to build and develop our people, our institutions and companies, and our communities.
Lightcast is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Lightcast has always been, and always will be, committed to diversity, equity and inclusion. We seek dynamic professionals from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.
