Influencer Manager (all genders)
Berlin / fully remote /
Marketing & Communications /
Full-time
/ Hybrid
Please be aware that in the event of a significant number of applicants, the position may be temporarily removed from the website until we can thoroughly evaluate each application. If we are unable to identify the ideal candidate from the initial pool, we will repost the role online. Thank you!
ABOUT ECOSIA
A better planet with every search - Ecosia, the search engine that plants trees, is one of the world's largest social businesses and the first B Corporation in Germany. As part of our mission to cultivate a more environmentally, socially, and economically sustainable world, we are planting and protecting forests by enabling people to channel their everyday actions into environmental good. So far our 20+ million users have planted over 170 million trees. Our reach is expanding as we continue to grow and plant native and biodiverse trees worldwide!
We’re looking for an Influencer Manager (all genders) to grow the Ecosia brand by managing a network of culturally relevant influencers, creators and ambassadors, primarily on TikTok, Instagram and YouTube. Working with our Social Media Lead and across teams in the Marketing department, you’ll be responsible for influencer partnerships from ideation to execution.
You should be just as comfortable managing large rosters of micro influencers as you are nurturing long-term relationships with brand ambassadors. Our ideal candidate understands the creator-led shift of the influencer industry and how creators can support the growth of a community-driven, not-for-profit brand like Ecosia.
YOUR OPPORTUNITY TO MAKE AN IMPACT:
- Build a network of creators that align with a purpose-driven brand
- Set up influencer campaigns to increase brand awareness and drive installs: initiate concepts, brief creators and review content together with social media stakeholders
- Drive growth by overseeing a regular rotation of creator content to be used by our Paid Media team, potentially working with external agencies
- Boost awareness by working with the Content team on larger campaigns
- Organize influencer events and help coordinate Ecosia project visits
- Nurture authentic relationships with ambassadors who can represent our brand and complement our social presence
- Monitor social media trends and identify new communities to tap into
- Manage creator contracts, payments, and buyouts
- Report on performance, learnings and impact
YOUR KNOWLEDGE AND EXPERTISE:
- Experience working with influencers and creators with a brand or agency (one-on-one relationship management and/or larger influencer projects in batches)
- Proven history of driving brand awareness through influencer campaigns
- Experience managing budgets and negotiating rates with creators or agencies
- Strong networking and negotiating skills; you like building relationships and approach campaigns from the perspective of different creators
- Strong analytical skills with the ability to measure impact, attribute growth, scale initiatives and optimize future tactics
- Ability to drive projects forward while coordinating with multiple stakeholders
- Awareness of social media trends and online communities; you’re invested in the way creators are shaping social media content and what that entails for brands
- Understanding of brand TOV and storytelling; you have ideas for campaigns and you’re able to give creative feedback
- Keen interest in topics related to climate, nature, and social justice; you’re conscious of the nuance required to address more political topics
- Established network in UK, France, US or Germany
- Native-level English language skills; German and/or French are a plus
This role is remote-friendly as long as you’re available between 10AM-5PM CET. Ecosia’s marketing teams currently meet regularly in Berlin.
The Hiring Process
Our hiring process consists of 5 steps:
1) Screening call with our Recruiter
2) First team interview with Marketing team members
3) An assignment to prepare at home and present in the 4th round
4) Second team interview & presentation of your assignment with our Social Media Lead and Marketing team members
5) Reference check and offer
(All steps are done remotely by default, but we can also arrange on-site interviews in Berlin.)
The salary range for the role:
€51,000 - €61,000
We’d love to hear from you! Apply through our online form and include a short cover letter, your resume, and any examples of relevant experience.
WHY ECOSIA?
- What if your job made a real difference in the climate crisis? Join Ecosia and help plant millions of trees where people and ecosystems need them most.
- We offer you the opportunity to balance work with other parts of your life. (Flexible working hours, more vacation days than the law requires (30 days/year on a five-day week), two no-meeting days, remote work options).
- Moving to Berlin for the first time? We welcome everyone and offer relocation support and visa/work-permit assistance to new employees and their loved ones coming from abroad and within Germany.
- We are a team of more than 30 nationalities that includes people from different sexual orientations, ages, races, physical/mental abilities, child/pet/plant parents, and non-traditional backgrounds.
- We help you live sustainably through our green benefits, such as subsidized public transport cards, bike inspection, green electricity allowance, etc., depending on your location.
- We support your professional growth through monthly learning days, hack days, online and physical library, a 2000€ development allowance per year, continuous feedback, etc., depending on your location.
Useful links:
If you’re living with a disability, illness, and/or neurodiversity or are primary caregivers, feel free to let us know how we can adjust and support your application process. For instance, we can provide different tools, interview formats, or more time for assignments.
