Paid Social Manager

New York, NY
Eight Sleep is the first sleep fitness company. At Eight Sleep we design products at the forefront of sleep innovation. Our mission is to power human potential through better sleep, using innovative technology, detailed design, and proven science and data to personalize and improve each night for everybody—changing the way people sleep forever and for better. Backed by leading Silicon Valley investors including Khosla Ventures and Y Combinator, it was named by Fast Company in 2018 as one of the Most Innovative Companies in Consumer Electronics.

We've just launched our temperature-regulated smart bed, the Pod. It's an absolute game changer, improving people's health and happiness by changing the way they sleep. Early feedback is great, but we still have a long way to go toward achieving our mission. 

That is why we are looking for a highly organized, data-driven, and execution-focused Paid Social Manager to join our acquisition team. This role reports to the Growth Lead and will focus on acquiring customers efficiently with a multi million dollar acquisition budget.

How you’ll contribute:

    • Manage and efficiently scale our acquisition campaigns across Facebook, Instagram and other social channels
    • Daily ad optimization and management
    • Work towards target revenue and CPA goals
    • Report on all major metrics and share insights/trends with the team, working with Growth Lead to maintain consistent reporting on a daily, weekly and monthly basis
    • Prioritize and implement creative, ad copy, audiences, and tests all the way to landing page funnel
    • Identify new opportunities for Eight’s paid social strategy
    • Stay up to date on new features, ad products, optimization strategies, creative best practices & trends
    • Develop and execute on an experiment roadmap to grow paid social efforts and find new pockets of efficiency, including audiences, bid types, and channels
    • Define each test including hypothesis, KPIs, budgets, and tests
    • Work with relevant teams to implement tests
    • Analyze and report on results

What you'll need to succeed:

    • 1-3 years experience working directly on multimillion dollar user acquisition campaigns at Facebook PMD or in-house (client side)   
    • Highly analytical with strong knowledge of Excel
    • A bachelor’s degree, preferably in Finance, Computer Science, or Math
    • Demonstrated analytical and quantitative skills, ability to use hard data and metrics to back up assumptions and develop business cases
    • Creative mindset for crafting messages and assets that resonate with varying audiences
    • Experience with and deep understanding of A/B testing framework
    • Passion for iterating with a scientific approach
    • Familiarity with commonly used marketing and analytics stack tools and services
    • Outstanding written and oral communication skills
    • Knowledge of front end development a plus

Bonus points for:

    • Being customer centric
    • Being data driven and passionate about providing deep data reports to the Executive Team
    • Focus on execution, an owner mentality and willingness to roll up your sleeves and do whatever is necessary
    • Strong organizational skills to juggle multiple tasks within the constraints of timelines and budgets with business acumen
    • Ability to work autonomously and thrive in a fast-paced environment, learn rapidly and master new skills
    • Entrepreneurial mindset looking to grow your career in a high pace growth-oriented environment

Why you'll love Eight Sleep:

    • We’re a tight-knit, passionate team that’s working to improve people’s lives
    • Leadership is committed to employees’ wellness and career development
    • You’ll get a better night sleep every night; all full-time employees receive the Pod
    • Flexible, generous PTO
    • 100% employer contribution for medical/dental/vision insurance
    • Discounted gym memberships, commuter benefits
    • Weekly team happy hours and lunches
    • Office snacks
At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.