Lifecycle Marketing Coordinator

Remote /
Product Marketing /
/ Remote
About Us:
Elevate Labs is on a mission to improve people's minds.
Since 2014, we’ve helped millions of people around the world learn and improve concrete communication, memory, and math skills through Elevate, our first mobile app which has won Apple's App of the Year Award and been downloaded more than 50 million times. With Balance, our second mobile app and Google's Best App of 2021, we’ve personalized meditation and made it free for an entire year to help more people reduce stress, improve sleep, sharpen focus, and much more. 

Elevate Labs is a fully remote company of voracious learners and passionate doers, driven by our vision to help billions of people lead healthy, joyful, and productive lives.

The Role:
We’re looking for a creative, data-driven Lifecycle Marketing Coordinator to help execute campaign strategy for our award-winning brain training app, Elevate, and Google’s Best App of 2021, Balance. You will develop impactful campaigns to grow and monetize our user base, find new opportunities to maximize visibility and conversion, and ensure that our pricing and positioning are optimal in every market. 

This is a fully remote position anywhere in North and South America.

How You'll Make an Impact Here:

    • Build and deploy email, push, and in-app messaging campaigns to millions of users worldwide
    • Drive user retention, monetization and engagement with compelling, precisely-targeted campaigns
    • Analyze campaign and A/B tests results to support overall reporting and measurement of lifecycle campaigns
    • Assist in building and managing a testing plan for optimal conversion on our app stores
    • Support Beta community management and user research efforts to help validate new features and strategies
    • Develop a deep understanding of the product and our users’ behaviors, habits, and concerns within the product


    • You have 1-2 years experience in marketing or another cross-functional growth-focused role, preferably for a consumer startup
    • You have experience creating and/or executing marketing campaigns for the customer lifecycle
    • You have experience with customer segmentation, and audience targeting strategies
    • You have experience with A/B testing
    • You have email marketing experience
    • You have exceptional written and spoken communication skills and are eager to use them
    • You are excited to learn and develop a data-driven product marketing skill set
    • You are self-motivated, enthusiastic, creative, clever and want to make an impact


    • Quantitative or business education a plus
    • Data analysis experience a plus
    • Mobile marketing experience 
    • Push notification marketing experience a plus
    • A passion for meditation, mental wellness, or similar topics in the mental health space 


    • Competitive salary and equity
    • Medical, dental, and vision insurance for you and your family
    • Distributed team flexibility, with a home-office stipend and co-working reimbursement
    • Annual learning, wellness, and travel stipends
    • Generous PTO, flexible sick leave, and paid parental leave
    • Annual company meetup in fun location
How We Hire:
At Elevate Labs, we put a lot of time and care into who we hire. We seek to build high-impact teams with high talent density. You can expect conversational style interviews (approximately 3 interviews and skills review) where we get to learn more about you.

Our Commitment to Diversity, Equity, & Inclusion:
We believe that there is no single candidate profile that guarantees success in this role. Experience comes in different forms; many skills are transferable, and passion goes a long way. If your background is similar to the job description and you think you can excel in this role, please apply and tell us about yourself and the impact you could make at Elevate Labs.

We also know that diversity of identity, experience, and thought leads to more creativity, better problem-solving, and wiser decisions, which is why we're dedicated to adding new perspectives to our team. We are an equal opportunity employer; committed to diversity and building an equitable and inclusive environment for people of all backgrounds and experiences, and we're taking steps to meet that commitment. We highly encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQIA+ folks, veterans, and people with disabilities.