Senior CRM Developer
Ahmedabad, Gujarat
Marketing – Digital IT /
Hybrid
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 24 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
e.l.f. Cosmetics is looking for a strategic and highly technical Senior CRM Developerto join our Digital team. This position will be the technical lead for Braze, our ESP and marketing campaign automation platform. This person will have a hands-on development and configuration role in the building, maintaining and execution of digital programs across email marketing, SMS, In-App and Push channels.
The ideal hire will be extremely detail-oriented and have experience working in a fast-based environment with a high volume of complex CRM campaigns. The Senior CRM Developer will be part of the CRM team, reporting directly to the Director of Global CRM. This position will be based remotely from the employee’s home office.
Responsibilities
- Develop and execute CRM campaigns leveraging Braze platform tools, in partnership with the Development team, CRM team and 3rd party email agency
- Configure templates and user journeys or Canvas experiences, using Liquid and HTML, within the Braze platform for e.l.f. US, e.l.f. Canada, e.l.f. UK, e.l.f. EU, Keys Soulcare, and Well People.
- Develop, test, and document email, SMS, push campaign development, setup and query of data extensions, marketing automations, journeys, and campaign configuration
- Work closely with the CRM (Business) team stakeholders to understand requirements and scope level of effort for projects
- Lead and guide other remote email developers – oversee developers’ work and delegate tasks as needed.
- Build queries and audience criteria for CRM journeys, triggered and transactional campaigns withing ESP and CDP
- Oversee new data and data integrations to Braze + Identify project risks and present alternatives to alleviate or resolve issues
- Provide expertise in system and data architecture, marketing automation processes and campaign management
- Create and monitor automations and other data activities in Braze
- Investigate and resolve bugs/issues related to CRM initiatives
- Log and monitor all investigations
Requirements
- 7-10 years of experience in a CRM platform such as Braze or Saleforce Marketing Cloud. Braze experience is strongly preferred.
- Experience working with a Consumer Products, Retail or DTC Ecommerce company
- Proficient in troubleshooting and writing SQL, AMPscript, Liquid, XML queries, or other dynamic languages utilized by CRM platforms
- Ability to write complex variable or dynamic content logic
- Experience with APEX and REST/SOAP APIs
- Experience using testing tools such as Litmus, resolving rendering issues across devices/email clients
- Experience working with a Customer Data Platform (CDP) and large data sets/databases
- Solid understanding of relational databases, data modeling and querying as it pertains to ESPs/CRMs and similar systems
- Strong understanding of adaptive and responsive coding techniques within the email space
- Ability to work in a fast-paced environment, balancing competing priorities across 4 brands: e.l.f. Cosmetics, e.l.f. Skin, Keys Soulcare, Well People.
- People management experience is a plus
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
