Mobile App Content Manager
Ahmedabad, Gujarat
Marketing – Digital IT /
Hybrid
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 24 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
We’re looking for a Mobile App Content Manager to own the process and implementation to update content within our mobile app using a user-friendly, drag-and-drop CMS. This role requires a keen eye for content management, a strong understanding of mobile apps, and the ability to collaborate cross-functionally to ensure a seamless app experience. This person must be detail oriented and organized. You’ll be responsible for maintaining content calendars, setting up push notifications in Braze, and leveraging tools like Figma for content visualization.
Responsibilities
- Manage and update app content using our drag-and-drop CMS to ensure an engaging, seamless user experience.
- Have a strong understanding of ecommerce
- Develop and maintain a mobile app content calendar, ensuring timely updates and alignment with key marketing initiatives.
- Set up and optimize push notifications in Braze, ensuring relevant and personalized messaging for users.
- Collaborate with designers, product teams, and marketers, utilizing Figma to review and align visual assets.
- Work closely with the e-commerce and product teams to ensure app content supports business goals.
- Monitor app content performance, track KPIs, and recommend improvements.
- Ensure brand consistency and content accuracy across all mobile app touchpoints.
- Stay up to date with mobile app trends, UI/UX best practices, and emerging content strategies.
Requirements
- 2-4 years of experience in content management, preferably within a mobile app environment.
- Hands-on experience with CMS platforms (drag-and-drop experience preferred).
- Experience setting up push notifications in Braze (or similar platforms).
- Basic understanding of Figma for reviewing and collaborating on visual content.
- Familiarity with SFCC (Salesforce Commerce Cloud) is a plus.
- Strong understanding of mobile app UX/UI and content strategy.
- Excellent project management skills and attention to detail.
- Strong collaboration and communication skills, working with cross-functional teams.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
