Assistant Manager, Digital Commerce & Operations, e.l.f. Cosmetics & e.l.f. SKIN
New York, NY
Marketing – Digital & Digital Commerce /
Full Time /
Hybrid
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary:
At e.l.f. Beauty, we’re bold disruptors with kind hearts, obsessed with building joyful, inclusive beauty experiences. We’re seeking a Digital Commerce & Operations Manager to oversee the day-to-day performance of our direct-to-consumer business across website, app, and social commerce within the North America region. This full-time role is at the center of our growth engine, balancing commercial strategy, operational execution, and consumer-first experiences.
The right candidate thrives in a fast-paced environment, can shift seamlessly between high-level planning and detail-oriented execution, and is equally comfortable diving into sales forecasts or shaping digital merchandising strategies. You’ll serve as the lead liaison with Operations, ensuring our best of beauty is stocked, striving for accuracy in forecasting, and driving equity-enhancing value propositions to aid conversion that all ladder up to delivering sales and consumer delight.
Key Responsibilities
Direct-to-Consumer Commercial Growth:
- Drive revenue growth across all DTC channels (site, app, social commerce) through daily management of commercial levers.
- Develop and optimize the digital merchandising strategy, including brand stories, campaign moments, and conversion-driving journeys.
- Own execution of site and app content, from homepage to PDPs, ensuring consistent brand storytelling and flawless execution.
- Partner with SEO/GEO, UX, CRM and Paid Media leads to map and forecast impact of traffic growth, personalization, and retention opportunities.
- Collaborate closely with Beauty Squad and User Journey/GTM leads to create cohesive, commercial-centric experiences.
- Identify and implement strategies to improve profitability and contribution margin across channels.
Promotions, Planning & Operations Liaison:
- Lead setup, execution, and monitoring of promotions across DTC channels, ensuring timely and flawless activation.
- Plan, budget and forecast sampling FOC and promotional collateral to aid DTC exclusive offering
- Partner with Operations to align on S&OP processes, inventory availability, and in-stock timelines.
- Provide P&L and forecasting guidance for digital commerce, adjusting plans daily to maximize performance.
- Ensure visibility of risks and opportunities, recommending agile adjustments to meet revenue goals.
- Champion process improvements that enhance forecast accuracy, efficiency, and cross-team alignment.
Reporting, Insights & Optimization:
- Build and aid delivery of weekly reporting, providing actionable insights to leadership, in partnership with analytics.
- Lead conflict calendars and monitor KPIs to track sales, promotional performance, inventory health, and consumer experience.
- Leverage analytics to inform digital planning, promotional calendars, and long-term strategy.
- Partner with and lead liaison with Operations and Customer Service to inform of promotions, launches, technology changes and integrate consumer feedback into site and operational improvements.
Team Leadership & Collaboration:
- Manage and mentor the digital merchandising team, ensuring executional excellence across categories and launches.
- Serve as a cross-functional connector between Digital, Operations, Finance, Legal, International and Customer Service.
- Foster a culture of data-driven decision-making, continuous testing, and bold innovation, while leading with relationship-first empathy and collaboration.
Qualifications:
- 6+ years of experience in eCommerce, digital merchandising, or operations, preferably with a CPG brand.
- Proven success managing forecasts, promotions, and digital merchandising in a high-volume environment.
- Deep understanding of S&OP processes, inventory planning, and commercial levers that drive DTC growth.
- Proficiency with Commerce platforms (Shopify, Salesforce Commerce Cloud, etc.) and analytics tools (Excel, Power BI, GA4, Tabs Analytics).
- Strong communication skills with the ability to present to and influence senior executives.
- Demonstrated ability to lead teams, manage cross-functional stakeholders, and drive organizational change.
- Highly detail-oriented, process-driven, and comfortable context-switching in a fast-paced environment.
- A natural bold disruptor with a kind heart, driving change with creativity, empathy, and positive intent.
$70,000 - $95,000 a year
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
