Manager, Influencer, Naturium
Los Angeles, CA
Marketing – Integrated Marketing Communications /
Full Time /
Hybrid
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skin care.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
Naturium is seeking a Manager, Influencer Marketing to lead the execution of influencer strategies across the U.S., U.K., and E.U. markets. This role will be responsible for developing and managing end-to-end influencer campaigns—spanning paid partnerships, gifting, whitelisting, affiliate programs, and events—for both core product lines and new launches.
The ideal candidate brings extensive experience in influencer and content marketing within the beauty or skincare industry, a track record of measurable campaign success, and strong organizational and communication skills. This role requires someone who thrives in a fast-paced environment, has a keen eye for emerging trends, and is adept at managing multiple priorities with precision.
Key Responsibilities
- Develop and execute a comprehensive influencer marketing strategy that drives brand awareness, engagement, and revenue growth.
- Identify, engage, and manage influencers across various tiers and platforms, with a strong focus on TikTok, YouTube, and emerging social media channels.
- Build and optimize systems, tools, and operational frameworks to efficiently scale influencer programs.
- Oversee influencer outreach and relationship management efforts, including organic seeding, paid activations, and affiliate initiatives.
- Lead influencer contract negotiations, ensuring all agreements align with brand guidelines and budget constraints.
- Manage the influencer affiliate program to support the growth of Naturium’s DTC business.
- Track campaign performance and provide regular reporting on KPIs using tools such as Tribe Dynamics; derive actionable insights to enhance future initiatives.
- Serve as the primary point of contact for influencer partners, talent managers, and agency partners.
- Partner cross-functionally with Social, Brand, DTC, PR, and Sales teams to align influencer efforts with broader marketing goals.
- Supervise and mentor junior team members, contractors, and interns.
- Stay informed on competitor activity and evolving influencer trends to continuously refine Naturium’s strategy.
Qualifications
- 5+ years of influencer marketing experience, preferably in beauty, skincare, or personal care.
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field—or equivalent experience.
- Proven ability to manage influencer campaigns from concept through execution and analysis.
- Deep knowledge of the influencer ecosystem, particularly on TikTok and YouTube.
- Strong relationship-building and negotiation skills; experience managing influencer contracts.
- Exceptional organizational and project management abilities with strong attention to detail.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- - Experience managing or mentoring junior team members is a plus.
Passion for beauty, skincare, and digital culture.
$90,000 - $110,000 a year
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
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