Title: Senior Sales Director EMEA, International Sales

Department: Sales

Location: UK

Reporting Relationship: VP, International Sales

 

 

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

 

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 24 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

 

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

 

 

We believe the combination of our high-performance team culture, total compensation, workplace flexibility and care for the team is unmatched. We have a “one team, one dream” total compensation philosophy where all employees can participate in our business success. In addition to competitive pay and benefits, we are proud of the following:

 

·       All employees are on the same bonus plan tied to our financial performance. Our bonus plan has paid 200% of target in each of the last three years

·       All employees receive equity at e.l.f. This includes a new hire grant and eligibility for an annual refresh grant.

·       Hybrid work environment

·       Half-day Fridays year-round

 

The Senior Sales Director, EMEA will be a key member of the regional leadership team and will be responsible for defining and driving the overarching commercial strategy across the EMEA region for all e.l.f. Beauty brands. This individual will lead high-impact initiatives to accelerate market share, profitability, and retail performance while strengthening strategic relationships with key retailers. This role will manage a senior sales team across multiple markets and collaborate cross-functionally with global counterparts in New York and Oakland to deliver strong commercial outcomes and long-term growth.

 

Define and own the EMEA retail growth strategy, ensuring alignment with global objectives and local market needs.

Lead business planning and strategic forecasting across multiple channels and markets.

Identify and execute high-potential white space and expansion opportunities.

Lead, mentor, and develop a high-performing EMEA sales organization, building capability across key account, trade marketing, and field sales functions.

Establish and embed high-performance culture with a focus on accountability, agility, and cross-market collaboration.

Strengthen executive-level partnerships with top retailers across EMEA to drive mutual value and long-term growth.

Oversee negotiation of commercial agreements, trading terms, and joint business plans with key retail partners.

Full ownership of the commercial P&L across the EMEA region, including sales revenue, trade margins, retail investments, and return on spend.

Deliver against quarterly and annual sales goals, margin targets, and cost-efficiency metrics.

Act as a key partner to global marketing, product, operations, and finance teams to ensure synchronized go-to-market execution.

Champion the voice of the EMEA retailer and consumer within global forums and planning cycles.

Ensure new product launches and core assortment are executed flawlessly across all retail environments.

Optimize in-store presentation, POS materials, and promotional cadence in partnership with brand and trade marketing.

Bachelor’s degree required; MBA or other relevant postgraduate qualification preferred

 Minimum 10–12 years of progressive sales/commercial leadership in the beauty or FMCG industry, with at least 5 years in a senior sales leadership role

 Proven track record of managing multi-market retail strategy across the EMEA region

Deep network and strong relationships with key EU and UK retailers in both mass and prestige channels

Fluency in English required;

Strong financial acumen with direct experience managing complex P&Ls

Inspirational leader with a track record of building high-performing teams and cultivating future leaders

Highly collaborative with strong communication and stakeholder management skills

Strategic thinker with a hands-on, entrepreneurial approach

Willing and able to travel extensively across the EMEA region