Digital Commercial Director, e.l.f. Cosmetics and e.l.f. SKIN, North America
New York, NY
Marketing – Digital & Digital Commerce /
Full Time /
Hybrid
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
POSITION OVERVIEW:
We are seeking a commercially-savvy, data-driven, and boldly disruptive Digital Commercial Director to lead the commercial performance and merchandising of our digital commerce ecosystem across North America. This role will oversee e.l.f. Cosmetics’ direct-to-consumer channels, including elfcosmetics.com, the e.l.f. mobile app, social shopping platforms such as TikTok Shop, and future DTC innovations.
As a strategic leader, you will harness analytical insights to fuel revenue growth, improve profitability, and deliver accurate forecasting across all digital commerce touchpoints. Success in this role requires not only sharp commercial acumen but also the ability to thrive in hyper-connected, collaborative environments, working seamlessly across specialized functions to unlock effective growth pathways.
The ideal candidate is a digitally native operator and team-first player who understands the complexity of modern commerce ecosystems, adapts quickly in environments of shared ownership, and brings an innovative mindset to scaling high-performing digital businesses.
Strategic Planning & Analysis:
- Plan and lead comprehensive commercial frameworks to accurately forecast revenue and profitability across all current and potential digital commerce channels
- Lead the analysis of digital commerce performance metrics to identify growth opportunities and optimize channel mix of existing and future channels
- Translate complex data into actionable insights to inform business decisions and growth strategies across multiple touchpoints of site, app and social commerce
- Lead critical inputs that drive the S&OP process, ensuring alignment between digital commerce forecasts and overall business planning
Revenue & Performance Management:
- Establish KPIs and performance benchmarks for digital commerce channels, aligned with cross-functional teams support, tracking progress against goals at a by project and on-going basis
- Develop and maintain forecasting models to predict digital commerce performance with high accuracy and adaptability
- Identify opportunities to enhance profit margins through pricing strategies, promotion optimization, and operational efficiencies within the tools and team processes
- Create and implement strategies to improve key metrics including AOV, conversion rates, and customer lifetime value
Customer Journey Optimization:
- Analyze LTV, retention rates, and churn patterns to optimize marketing spend in partnership with the paid media and loyalty team
- Collaborate on strategies to enhance customer lifetime value through personalization, partnering with the leads of Beauty Squad to build targeted engagement that converts and retains
- Oversee subscription program performance across channels, implementing strategies to increase enrollment and reduce cancellation rates
- Collaborate with user journey, growth and marketing teams to develop and implement data-driven customer acquisition and retention strategies
Merchandising & Commercial Planning:
- Manage and mentor merchandising teams on product assortment, placement, and promotional strategies based on performance analytics; be in lockstep with user journey team to ensure frictionless go-to-market journeys for new launches and promotions
- Develop promotional strategies and calendars that balance revenue goals with profitability targets in alignment with the brand team
- Analyze product performance data to inform inventory planning and product development across channels
- Implement assortment strategies and services to define a USP for digital commerce
Cross-Functional Leadership:
- Partner closely with the Digital Experience team to ensure commercial strategies align with optimal user experiences for new launches
- Collaborate with finance, marketing, and operations/supply chain teams to ensure integrated planning and execution
- Lead compilation and delivery of weekly and monthly performance insights and recommendations to executive leadership
Team Management:
- Oversee a team of 7 people across merchandising, operations, promotional planning and analytics
- Lead and develop a team of analysts focused on digital commerce performance
QUALIFICATIONS:
- 8+ years of experience in digital role hands-on in commercial/demand planning, forecasting, analytics, or related roles
- Proven track record of driving enterprise level revenue growth in digital commerce channels, beyond traditional ecommerce structures for an omni-channel business
- Experience in scaling social commerce, TikTok Shop management strongly preferred
- Bachelor's degree required, MBA or Master's in Analytics, Business, or related field preferred
- Expert-level understanding of digital direct to consumer metrics, KPIs, and digital industry benchmarks in an omni-channel environment
- Strong analytical capabilities with experience in data visualization tools and analytics platforms
- Deep understanding of customer acquisition, retention strategies, and lifetime value optimization
- Experience with S&OP processes and sales forecasting methodologies
- Knowledge of subscription business models and optimization strategies
- Excellent communication skills with ability to translate complex data into actionable insights
$150,000 - $180,000 a year
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
