Email Marketing Manager (SaaS required)
Toronto, Canada
Marketing: – Marketing Operations /
Full-Time /
Remote
We are seeking a skilled Email Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing our email marketing campaigns to drive engagement, retention, and conversions. Your expertise in email marketing strategies, segmentation, and automation will be crucial in optimizing our campaigns and ensuring maximum ROI.
What you'll do
- Manage agency and contractor relationships, expectations, and budgets
- Build and deploy short- and long-term multi-channel campaigns to drive pipeline
- Responsible for owning and orchestrating all Marketo programs including single-sends and automated multi-touch programs
- Manage a calendar of marketing activities and internal communication about marketing program plans and historical performance
- Report key insights back to stakeholders to help continuously improve our messaging and campaign framework
- Own and tailor targeted lists and segments to ensure our programs are sent to the right people at the right time
- Ensure compliance with all global SPAM laws and email regulations
- Augment and import list uploads to our database
- #LI-LH1
- #LI-Remote
What we're looking for:
- Bachelor’s Degree Preferred: Marketing or Business Degree
- Minimum 3-6 years in B2B SaaS, revenue-generating role
- Ability to manage budgets and analyze reporting
- Excellent written and verbal communication, editing, and proofreading skills
- Proficiency in Google Docs/Microsoft Office Suite (Word, Excel, PowerPoint)
- Organizational and planning skills
- Experience with Marketing Automation systems skills
- Proficiency in Salesforce
- Experience with Google Analytics
