(Senior) Global Brand Manager
Lisbon
Marketing & Creatives – Global Brand /
Fulltime /
Hybrid
Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Created in 2013, we are now the world's largest D2C sleep brand, available in over 30 countries and recommended by many consumer associations in EMEA, APAC, and the Americas. We're pushing the boundaries of technology to transform the world of sleep and we want your help to pull it off.
We're a highly ambitious, hard-working team that pushes you to produce your best work yet. We focus on how we approach problems, we chase growth, and set ambitious goals. Want your ideas to have an impact and your career to grow? Then Emma is the right place for you.
What you'll do:
- Drive the adaptation of Emma's brand strategy to local markets and products, by setting clear value propositions and communication guidelines for short and long term growth
- Define a communication & messaging strategy across channels that allows for flexibility of local adaptation while maintaining a consistent global brand
- Support country growth by building a clear framework to maintain a consistent brand throughout all channels
- Identify and prioritize the highest impact brand initiatives by analyzing market research, brand tracker, and consumer insights
- Collaborate and coordinate with key stakeholders through brand-based initiatives (i.e. strategic partnership, campaigns, product launches) both from local countries and external sources
- Develop clear strategy and hypothesis for testing new marketing activities (e.g. TVCs, Social Ads, partnerships, etc.) and building clear business cases around them
Who we're looking for:
- You have successfully completed your studies in the field of Marketing, Brand Management, or a similar field of study.
- You have professional experience in managing either a category, or brand preferably in FMCG or decentralized e-commerce company.
- You challenge the status quo and test hypothesis to drive growth
- You have experience in product branding, brand strategy, and campaign management.
- You have a good understanding of performance marketing practices (i.e. CTR, Conversion Rate, Engagement Rates)
- You’re a self-sufficient team player that is goal-oriented, structured, pragmatic, and has a flare for risk
- Strong verbal and written communication skills
- Excellent stakeholder management
- You are fluent in English
- Proficient with MS Office, familiar with Tableau or similar tools
What we can offer :
- A combination of personal and company growth to accelerate your career and help you reach your goals.
- The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
- Responsibility and decision-making authority from day one—you'll create an impact with new, innovative ideas and help shape our company DNA.
- To work and learn from experts in diverse fields and get to know your team members at exciting company events.
- The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
