CRM Marketing Manager
Lisbon
Marketing – Brand & Communication /
Hybrid
Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
What you´ll do:
- Join the CRM team and support the execution, optimization, and analysis of our Customer Lifecycle Management across channels like Email, SMS, Online Messaging, Loyalty, and Advocacy.
- Act as the main point of contact for countries around the world, helping them understand their performance, guiding them on CRM best practices, and troubleshooting technical or operational issues when needed.
- Build, manage, and improve both broadcast and automated campaigns, ensuring journeys complement each other and deliver a consistent and valuable experience to the customer.
- Regularly analyze CRM campaign performance, identify trends, and translate data into actionable insights that help us improve efficiency and impact.
- Contribute to A/B testing and experimentation to optimize key metrics.
- Manage cross-team projects CRM-led and collaborate with stakeholders across CRM, Marketing, and Country teams to successfully implement initiatives and identify opportunities for further growth.
- Suggest new ideas to improve our CRM journeys—creativity, a consumer-centric mindset, and structured thinking are all valued.
- Pay close attention to detail and uphold a high standard of excellence in everything you deliver
Who we´re looking for:
- A Degree in Business Administration, Marketing, Economics, Management, Data Science or have an equivalent form of education
- 2+ years in a previous experience in CRM management or a similar role that requires an analytical approach to running highly automated marketing campaigns.
- You show initiative, are reliable, ambitious and can solve strategic questions by analysing complex dataYou are willing to take ownership and accountability and make real impact.
- You are hypothesis-driven; you are able to articulate logical hypotheses in the absence of data.
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
