Performance Marketing Manager - Empower Mexico

Remote - Mexico
FinOps – Operations /
Full-time /

Empower is a fast-growing fintech based in San Francisco. We’re on a mission to expand access to fair credit to give anyone the opportunity to improve their financial security and mobility. Our mission started in the US, but we recently launched in Mexico, our first international market. That mission takes creativity, passion, and drive. Are you in?

Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Are we the next great place to grow your impact and accelerate your career? We think so:

Inc. ranked Empower #56 in the 2023 Inc. 5000 list of the fastest-growing private companies in the US (#55 in 2022). Forbes put Empower on its 2023 list of America's Best Startup Employers. Fast Company recognized the new Empower Thrive line of credit in their 2022 list of the Next Big Things in Tech.

Great Expectations: We come up with bold, audacious goals for ourselves and go all out for impact
Owner Mindset: We give every employee latitude to act independently, make smart choices, and move the business forward
Spirited Debate: We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view
Customer Obsession: We listen to understand, empathize, and create a memorable, rewarding experience for our community
Inclusive Collaboration: We believe diverse teams make the best decisions, and we strive to give diverse voices a seat at the table
No Jerks Allowed: We value our relationships and take the time to build trust and connection and communicate respectfully
Competitive salary
Generous equity package
Full healthcare and dental benefits
Technology  expense reimbursement
Work  from anywhere

Empower is seeking a Performance Marketing Manager to lead Paid Social campaigns and drive new customer acquisition efficiently and profitably for our growing business in Mexico. This role will be responsible for all aspects of digital campaign management, from setup and operations to reporting and creative project management. The ideal candidate is a quick learner and a resourceful problem solver with a keen attention to detail and a knack for connecting with customers on Meta, Google and TikTok. Bilingual proficiency in English and Spanish is a requirement, and experience marketing financial products and/or in Mexico is a preference.

Travel for company offsites is expected at a minimum 2 times a year.

Key Responsibilities

    • Develop and execute paid acquisition strategies and campaigns to drive cost-efficient acquisition of marketing qualified leads
    • Analyze and report on campaign, ad set, and creative performance to translate data into actionable insights and recommendations to achieve team KPIs
    • Design and launch statistically sound A/B tests to prove the effectiveness of marketing tactics and creative assets
    • Manage the ad creation process from start to finish, including organizing creative brainstorms, writing creative briefs, and launching campaigns
    • Develop new creative concepts and value propositions to improve advertising effectiveness and reach qualified new customers

Candidate Qualifications

    • Fluent written and verbal communication in both Spanish and English
    • Work authorization in Mexico or in the US
    • Proven ability to create, manage, and optimize paid growth campaigns on Google, Meta and TikTok, with accountability for performance metrics like CPA, ROAS, and LTV
    • Minimum 4+ years of experience
    • Track record of paid growth experimentation and experience managing monthly budgets of US$150,000+
    • Proficient in Excel and Google Sheets, with exceptional results orientation and agility
    • Knowledge of the ad-tech stack for mobile acquisition, including tracking and measurement (MMP & SKAdNetwork), bid management, and attribution
    • Experience developing a strong creative pipeline for advertising
    • Ability to build reports and pull data with minimal support
    • Able to work independently and meet deadlines
At Empower, we hire for people that push themselves to understand others and seek out ways to challenge their personal assumptions. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first. We are committed to building a diverse, inclusive, and equitable workspace where everyone (regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics) feels like they belong. Even if your experience doesn’t exactly match up to our job description, you should feel empowered to apply regardless!