Digital Marketing Manager

Dallas /
Marketing – Product Marketing /
Remote
Rebates, market development funds, special pricing agreements. In the U.S. alone, these B2B trading agreements add up to trillions of dollars every year.

Rebate management has long been stuck in the dark ages: a frustrating mess of legacy systems, paper, and spreadsheets.

We imagine a world where B2B rebate deals are liberated from the pain of time-consuming, inefficient tools and siloed processes and turned into effective and strategic tools that drive focus and collaboration between trading partners.

So, we built that, with cloud-based software that’s accessible, affordable and usable by every distributor, manufacturer and retailer. And this not only makes managing the complexity of rebates easier, but also restores trust in the trading relationships that exist throughout the supply chain.

Your responsibilities will include:

    • Plan, develop, and implement our SEO strategy
    • Regularly perform thorough keyword research
    • Support PPC efforts
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Essential knowledge, skills and abilities:

    • Demonstrate deep experience leading and managing SEO
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Strong analytical skills and data-driven thinking
    • Expertise in creating and optimizing Google and LinkedIn Ads campaigns
    • Ability to thrive in a fast-paced, high-growth environment with changing priorities
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Experience in optimizing landing pages and user funnels
    • Up-to-date with the latest trends and best practices in online marketing and measurement

Preferred knowledge, skills and abilities:

    • Working knowledge of ad serving tools
    • Project management tools such as Asana, Trello, or Airtable
    • Adobe creative suite
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