Veterinary Strategic Marketing Specialist
Saratoga Springs, NY
Encore Vet Group – Specialty Operations /
full-time /
Remote
EVG Specialty Network is seeking a Strategic Marketing Specialist to join our growing team. If you’re a dynamic and creative person with a passion for marketing, thrive in a small team environment, and have a passion for specialty veterinary medicine, we have just the role for you!
EVG Specialty Network is a leading provider of specialty and emergency veterinary services, committed to delivering high-quality, compassionate care and innovative solutions with unparalleled expertise and state-of-the-art veterinary facilities.
POSITION SUMMARY:
Reporting to the Director of Strategic Marketing, you will lead the marketing activities for 2-3 assigned specialty and emergency hospitals within the network. Using a mixture of traditional and digital marketing tactics, you will develop growth marketing plans that include driving awareness of services, new site and site expansion marketing, digital marketing, reputation management, and social media, as well as provide support for EVG corporate branding and our recruitment team.
CORE FUNCTIONS
- Partner with EVG internal support teams and hospital leadership to understand business objectives and create multi-channel marketing plans that will contribute to the achievement of those objectives.
- Referral Strategy: Develop and implement marketing programs and activities to drive referrals from local veterinarians, increase consideration and awareness of hospitals, and educate referring veterinarians and clients about services offered.
- Hospital Liaison: Serve as the primary marketing point of contact for assigned hospitals and respond to needs for marketing support.
- Content Creation & Asset Management: Develop and maintain marketing materials and content including but not limited to digital ads, brochures, merchandise, flyers and other collateral, content calendars, social media, email, websites, etc.
- Social Media Management & Reputation Strategy: Manage assigned hospital social properties including partnering to curate content, optimize paid and organic posts, and work with hospital leadership to monitor and support reputation management.
- Website Management: Collaborate with our digital partner to ensure hospital websites remain optimized to evolving priorities and expanding services.
- Event Coordination: Assist in organizing and promoting Continuing Education and other promotional activities.
- Market Research & Analysis: Conduct research to identify trends, target audiences, and competitive insights to inform marketing strategies. Analyze performance across marketing channels and monitor competition.
- Manage marketing budget and spending for all hospitals in the portfolio.
- Perform other duties as assigned.
OUR IDEAL CANDIDATE - preferred skills and experience
- Bachelor's degree in Marketing, Communications, Advertising, or a related field, or equivalent industry experience
- Specialty animal healthcare experience strongly preferred
- 2+ years of marketing experience, including demonstrated experience creating and implementing comprehensive strategic marketing plans that mix traditional and digital marketing tactics. Demonstrated experience managing many high-priority projects (ideally for multiple brands/locations)
- Experience managing multiple social media channels – content posting, channel management, content strategy, paid/organic posting, responding to reviews, and tracking reach and engagement
- Understanding of key marketing analytics and demonstrated experience drawing insights from analytics
- Ability to work in a matrixed structure with strong communication skills, with the ability to prioritize projects between hospitals as needed
- Excellent written, verbal, and interpersonal communication skills, including strong copywriting and grammar skills and comfort with client and partner presentations
- Proficient in Microsoft Office, social media and email tools, Canva and WordPress
- Occasional travel required
PHYSICAL REQUIREMENTS
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
$65,000 - $75,000 a year
This is a remote position with occasional travel for Network team-building, hospital events, and/or industry conferences. Compensation negotiable and based on skills and experience. Benefits include medical, dental, vision, 401k, generous paid time off, and more!
We are a network of pathfinders paving the way for a new era of veterinary specialty medicine!
With over 180 years of excellence between them, the EVG Specialty Network is comprised of
Coral Springs Animal Hospital in Coral Springs, FL
Friendship Hospital for Animals in Washington, DC
Veterinary Emergency & Referral Group in Brooklyn, NY
Quartet Veterinary Specialty Hospital in Cary NC
Our shared Vision is that this Network will create a new era for Veterinary Medicine that embraces collaboration and diversity of care throughout the country and, eventually, the world. Our dedication to both patient and community will highlight how we nurture a diverse, knowledgeable team focused on patient care above all.
Discover more about us!
Ready to be part of the Network? Apply TODAY!
