Influencer Marketing Specialist

Toronto, Ontario /
Brand Strategy & Communications /
/ Hybrid
Do you have a passion for Influencer Marketing? Have a track record for building relationships, coming up with creative ideas, tracking social trends and analyzing data? Endy is looking for an Influencer Marketing Specialist who will join Endy’s Brand Strategy & Communications team. In this role, you will support and own influencer campaigns through planning, outreach, execution, and reporting. You will be a part of a collaborative team building Endy’s world-class influencer program. 

Our ideal candidate is a highly-skilled communicator who is passionate about influencer & digital marketing, brand-building, and business growth. You will collaborate with internal and external stakeholders and will be challenged to explore new opportunities that grow Endy’s overall online presence. This is a real opportunity to learn and grow in the Communications industry, and be part of a dynamic team that fuels the company’s overall growth.

Who You Are

    • 3+ years of experience with influencer marketing or other digital-, social-, or partnership-based marketing
    • Strong understanding of Canada’s changing influencer landscape, and a passion for staying up to date on industry trends 
    • Solid understanding of Instagram, TikTok, blog, and YouTube
    • Skilled at multitasking under tight timelines and adapting to changing business objectives/priorities
    • Proactively tackles new challenges and comes up with creative solutions
    • Strategic thinker who enjoys using quantitative and qualitative insights to make smart decisions
    • Strong desire to learn and develop their skills
    • Driven by a strong, entrepreneurial work ethic, with the desire to take ownership on all tasks and innovate
    • Outgoing, approachable, and skilled at building and maintaining relationships
    • Familiarity with Google Sheets/ExcelExperience with CreatorIQ (or similar influencer marketing tool) considered an asset 
    • Bilingualism (French/English) considered an asset

What You'll Do

    • Contribute to building our Influencer Marketing team’s core network of influencers
    • Contribute to scaling Endy’s influencer program on TikTok, leading TikTok partner relationships and staying on pulse with platform trends and updates
    • Assist in the development of influencer plans, strategies, and timelines
    • Source and identify the best partners for respective influencer programs based on qualitative and quantitative judgements
    • Establish, maintain, and nurture relationships with social media influencers and negotiate pricing, terms of contract, and other project-specific details, guiding them through their Endy collaboration
    • Review influencer assets and ensure they are suitable representations of our brand voice, message, and story 
    • Build weekly, monthly, and program-specific KPI reports that highlight engagement, reach, and costs, pulling key insights and recommendations
    • Stay up to date on media and social trends to suggest creative ideas to remain current, interesting, and unique
    • Work closely with the Digital Marketing team to coordinate influencer content for their social ad needs
    • Take responsibility and accountability for assigned campaigns, managing all communication and tasks
    • Various administrative tasks such as maintaining a database of influencer assets, updating influencer program trackers, setting up email automations, and tracking product send-outs
If your experience looks a little different from what we’ve identified and you think you can rock the role, we’d love to learn more about you.
We thank all applicants for their interest in Endy; however only those selected for an interview will be contacted. 
Endy is proud to be an equal opportunity employer. We are committed to ensuring a fair and equitable recruitment and selection process, and cultivating a diverse and inclusive workplace for all employees. Accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act are available upon request at all stages of the employment process. 
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