Senior Product Manager, Homebody
Lehi, Utah
Product – Product Management /
Full-Time /
Hybrid
Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.
Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives, endeavoring to craft a better world to live in.
This is a high-impact role at the center of our Homebody growth strategy. As the Sr. Product Manager for Homebody, you’ll shape how we activate, retain, and expand our user base, while leading our early Product-Led Growth (PLG) initiatives. You'll work cross-functionally with product, engineering, design, and analytics teams to uncover and scale what drives our business.
With access to rich data, modern tooling, and a forward-thinking AI-native culture, you'll be empowered to turn insights into outcomes. This is a rare opportunity to drive measurable, company-level impact from day one. If you're passionate about growth, fluent in data, and ready to help transform how we scale our product, this is the role for you.
Responsibilities
- Lead growth-focused product initiatives across the user lifecycle, including activation, engagement, retention, and monetization.
- Own and evolve our Product-Led Growth roadmap, starting with initial pilots and experiments.
- Spearhead the development of a direct-to-consumer marketplace within the Homebody platform, optimizing conversion funnels and managing partner integrations.
- Define and drive the product strategy for AI-powered features, such as a resident AI chat assistant and AI-driven sentiment analysis.
- Partner with PMs across the organization to support their growth strategies by defining metrics, identifying opportunities, and executing experiments.
- Collaborate closely with analytics, engineering, design, and marketing to ship impactful growth projects.
- Become an expert in analytics tooling and guide teams in instrumenting and leveraging data effectively.
- Design and prioritize experiments using A/B testing and other iterative methodologies.
- Use data to identify friction points in the user journey and develop hypotheses to improve key metrics.
- Translate growth ideas into clear, technically feasible product requirements, working closely with engineering to ensure implementation.
- Evangelize a growth mindset internally by sharing results, learnings, and best practices.
- Monitor and report on the performance of PLG initiatives and broader growth efforts.
Minimum Qualifications
- Bachelor’s degree in a technical field (e.g., Computer Science, Engineering) or equivalent practical experience.
- 5+ years of product management experience, with at least 2 years focused on growth or experimentation-driven product work.
- Demonstrated experience developing and launching AI-native products, with working knowledge of prompt engineering, LLMs, and AI/ML-powered features.
- Deep experience with analytics platforms (Amplitude, Google Analytics, Mixpanel) and experimentation frameworks.
- Technical fluency, able to discuss technical trade-offs and understand backend/frontend system interactions.
- Strong communication and collaboration skills across technical and non-technical teams.
- Track record of shipping growth features or experiments that moved key metrics.
- Experience in fast-paced, iterative product development environments.
Preferred Qualifications
- MBA or advanced degree in a quantitative or technical field.
- Experience launching or scaling PLG motions in B2B SaaS environments.
- Familiarity with growth loops and PLG frameworks (e.g., AARRR: Acquisition, Activation, Retention, Referral, Revenue).
- Strong experience with B2C and marketplace monetization, including ARPU growth and partner integrations.
- Background in both B2B and B2C product growth settings.
- Experience collaborating with data teams to analyze user behavior and size growth opportunities.
$119,000 - $188,000 a year
This band covers the full salary range for the role. Your offer within this range will depend on factors like experience, skills, and internal equity.
Level - P4
Benefits:
Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.
Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.
HSA/FSA options and employer-paid disability benefits provided for eligible employees.
Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.
Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.
Family-centric leave policies supporting new parents during significant life events.
Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community.
Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.
Bi-annual swag drops for employees
Currently, Entrata hires in Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, Florida, Georgia, South Carolina, Ohio, Pennsylvania, and Illinois for Exempt roles and Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, and Florida for Non-Exempt roles. If you choose to apply and do not live in one of these states, your application may be reviewed on a case-by-case basis and salary ranges will be provided if required by state law
But members of the Entrata team aren’t just intelligent and ambitious, they’re the living embodiment of another core Value: “Excellent Alone, Better Together.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.
It’s a great place to work! Will you join us?
