Digital Marketing Consultant

United States
Marketing – Marketing /
/ Remote
Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.

Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize diverse perspectives, endeavoring to craft a better world to live in.

The Digital Marketing Consultant (DMC) reports directly to the Associate Director (AD) of Digital Marketing Services and plays a key role in the marketing success of Entrata’s customers. DMCs own the success of their assigned customers’ digital marketing efforts. The role is primarily in seven areas:

1. As directed by the Associate Director, oversee and fully manage an assigned portfolio of clients (book of business). Mentoring and appropriate oversight will be provided to ensure successful outcomes.

2. Evaluate and administer Entrata’s customer’s unique digital marketing needs. Communicate via verbal and written correspondence to customers. Act as main POC for digital marketing for assigned customers.

3. Identify customer goals & develop digital marketing strategies that achieve desired outcomes.

4. Report on the impact of digital marketing efforts on Entrata’s customers, strategize the next steps and execute agreed-upon strategies. Coordinate with Associate Digital Marketing Consultants (ADMCs) and direct all phases of work.

5. Provide proactive mentorship and coaching to ADMCs and other members of the department. We believe in sharing our expertise with each other to constantly elevate our service. 

6. As directed by the Associate Director, contribute to and/or lead projects that elevate our product offerings and improve our culture.

7. Be earnestly invested in building a department culture where we seek to execute at a high level, push the boundaries of innovation, have an amazing time enjoying our jobs, and do good for those around us. 

DMCs are expected to master the field of digital marketing in the multi-family housing industry and develop their consulting, digital marketing and coaching skillsets. A successful candidate must be skilled in digital marketing, self-motivation, communication, organization, innovation, and team coordination.

Responsibilities include:

    • Provide a variety of digital marketing services to ensure world-class customer experiences. Services vary between client accounts but may include the following:
    • - SEO (On-site, Local, Video, Citations, etc..)
      - Paid Advertising (Search, Social, Display, and Video)
      - Conversion Rate Optimization (page speed optimization, lead gen, A/B testing, etc.)
      - Email Marketing
      - Reputation Management 
    • Develop customer relationships and understand customers’ unique digital marketing needs and goals.
    • Analyze digital marketing data and help formulate digital marketing strategy in conjunction with the ADMCs to achieve desired outcomes.
    • Coordinate with ADMCs and internal stakeholders to ensure the execution of digital marketing strategy. Establishing proper scope and ensuring execution meets quality standards in conjunction with proper communication will determine success.
    • As part of ongoing calls with customers, report on the status and impact of service provided, identify strategic next steps, and coordinate work to be completed.
    • Maintain digital marketing certifications and research digital marketing and multi-family housing industry changes and trends. A focus on continuously improving one's skillset within our growth & development framework will be key to success.

What We’re Ideally Looking For

    • Demonstrable background in Digital Marketing, Advertising, or a related field
    • 3+ years of experience managing SEO, Paid Ads, Email Marketing, and/or Conversion Rate campaigns
    • 2+ years experience in customer and account management
    • Google Analytics, Google Ads Search, Display, and Video + Microsoft Ads Search certified
    • Knowledgeable in the use of Google Suite/Microsoft Office applications (especially spreadsheets) and other business tools (e.g. Slack)
    • Above all, a hunger to learn new skills, create innovative solutions, drive meaningful results, and contribute to our department's culture

What Will Earn You Extra Credit

    • Experience with conversion-focused website design and/or ad creative design
    • Experience with website programming languages (specifically HTML, CSS, and/or JavaScript)
    • Experience with Facebook, YouTube, Waze, or programmatic display advertising
Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.

Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.

HSA/FSA options and employer-paid disability benefits provided for eligible employees.

Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.

Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.

Family-centric leave policies supporting new parents during significant life events.

Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community.

Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.

Access to the Entrata apparel store for discounted branded merchandise and apparel.

But members of the Entrata team aren’t just intelligent and ambitious, they’re the living embodiment of another core Value: “Teamwork and Collaboration.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

It’s a great place to work! Will you join us?