Branding Manager
Maadi, Cairo
Marketing – Branding /
Full-time /
Hybrid
Ready and hungry for a new adventure? You are definitely in the right place!
We at Envision Employment Solutions are always on the look for top talents around the globe and matching them with our partners' hiring needs, to help them build and scale!
Our partners offer awesome work environment, competitive salaries, full benefits, and many others perks.
Our Hiring Process:
1. After filling your online application, our team will review your application and if you are a fit for any of the open positions we have even if it wasn't the one you applied for, our team will reach out to you to schedule an HR Interview.
2. During the call we will go through your resume and discuss the opportunities we have for you in details. We would love to learn a little bit about you, about your work experience and your career's goal. We will also be able to answer any questions you might have.
Please feel free to share our career site with any of your colleagues or anyone you know that might be looking for a job: https://jobs.lever.co/envisionemploymentsolutions
_________________________________________________________________________________________________________
Envision Employment Solutions is currently looking for a Branding Manager for one of our partners, a top notch learning consultancy.
Job Summary:
The Brand Manager will be responsible for direct and indirect revenue generating activities across our offices (Egypt and GCC), ensuring that we maintain a significant competitive edge in a robust competitor landscape while helping to build brand affinity, attendance, and advocacy across the company's offices. The right candidate will help us grow the prestige, profile, and long-term positioning of each event, as well as support the long-term growth of the Division.
Responsibilities:
- Managing, developing & driving brand, consumer and partnership marketing strategies as part of our go-to-market process that establish and grow our live events.
- creating branding strategies for B2B & B2C
- Working with cross-functional groups (BD Egypt and KSA, marketing team, operations, product department, legal and finance) to create best-in-class marketing strategies and plans.
- Optimizing, evolving, and fully integrating strategic marketing processes including partner objectives and rights integration, creative and content (go-to-market) processes.
- Providing industry insight and knowledge on wider trends and behavior.
- Delivering, maintaining, and evolving our brands’ strategies, identities and messaging recommending and executing brand enhancements and extensions where necessary.
- Managing the proof and editing copywriting according to the established brand standards.
- Maintaining the brand voice and pillars according to established brand standards.
- Identifying and nurturing key parties who could collaborate with the company to enhance our product and brands as well as identify opportunities to deliver additional revenue streams across the offices.
- Overseeing the day-to-day delivery of all aspects of the marketing strategy and plan - not limited to, but including:
- Leading event consumer marketing strategies relevant to the property and market, including tactical campaigns, audience segmentation and targets,
- Managing performance monitoring, optimization and reporting of all marketing activity, and action adjustments where necessary to ensure optimization for maximum performance, reach, and return on investment (ROI)
- Overseeing existing digital and social platforms and work with internal and external digital resources; identifying new platforms and routes to market and integrate consumer-marketing strategy where relevant.
- Overseeing and delivering outstanding on-site marketing efforts across owned channel content capture (photography, videography etc) consumer engagement and supporting sponsor activations.
- Financial Management:
- Maintaining and optimize the branding campaign budgets.
- Managing any branding related invoices which have been pre-approved.
- Managing annual branding plans & budgets, across all business units.
Requirements:
- University degree in Business Administration, Marketing
- 2 to 3 years of experience as brand manager and Gulf marketing.
- Experience with creating a zero-based marketing plan, associated budgetary requirements, and intended ROI metrics on proposed spend.
- A strong attention to detail is required.
- Strong analytical and problem-solving skills.
- Ability to work independently and with minimal supervision.
- Excellent understanding of digital concepts and best practice
- Experience in creative content writing
- Perfect knowledge of web analytic tools
- Fluency in English is a must
- Experience in B2B social media, Google AdWords and email campaigns and SEO\SEM
Benefits:
- Social &medical insurance
- Flexible environment
Envision Employment Solutions is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. Come join us!
