CRM Manager (Product Marketing)
Bangalore
Marketing – Product Marketing /
Full-time /
On-site
About epiFi
Who we are: Simply put, a FinTech startup for digital natives. Our mission is to help our users demystify their finances, maximize their savings and spend intelligently. We are building a highly secure financial ‘hub’ - a savings account that offers debit cards and allows you to consolidate your finances in a single intuitive view.
Who we’re looking for: Exceptional, innovative people! If you’re passionate about building delightful user experiences, driven to always do the right thing and hungry to impact millions of lives, chat with us!
Why you should work with us: We are committed to always doing the right thing, both for our team and users. We are a positive, transparent and inclusive community that celebrates success together, encourages bias for action and recognizes individual brilliance. We are ambitious and want everyone to think ‘impact and growth’. Our work environment is fun and more — it is human, nimble and business-like.
With rich experience in the world’s leading tech companies and banks, we deeply and equally understand both the ‘fin’ and ‘tech’ in fintech. With funding from leading global VCs, we’re in pursuit of a fantastic experience for both our consumers and colleagues.
What this role is about: CRM Manager (Product Marketing)
The CRM manager is an integral part of our Product Marketing team. Our aspiration is to be one of the fastest growing and most useful fin-tech brands in the space and you will play a pivotal role in bringing this to life!
The Marketing team is an energetic team of brand and growth strategists, product marketing managers, content managers and copywriters. Your teammates come from creative agencies, news publications, tech and e-commerce companies.
At Fi, we are helpful, transparent, fair, and kind. We are unconventional thinkers, relentless executors, and masters of our craft.
What you will be doing:
- Managing retention and engagement through 1:1 communication channels
- Working with the Product Marketing Managers to develop calendars for communication across features and user segments
- Managing the cross-functional calendar with content, design and ops teams to deliver on the comms calendar across Push Notifications, Email, SMS, WhatsApp
- Setting up and managing triggered and journey based communication across 1:1 channels
- Managing the in-app communication across features
- Executing the GTM strategy for new features for existing Fi user
- Handling new projects to improve communication channels for reminders, due dates, etc.
- Re-activating churned and inactive users through journey led communication
- Running experiments on personalisation, identifying what content users want to see
- Improving the process and strategy behind feature visibility for each user segment
- Improving the ops process through automation and templatisation
You should apply if:
- You are an independent thinker who loves developing relationships, driving results and has a strong execution focus. You have experience managing CRM channels and have a strong bias for getting things done.
- You’ve worked on tools like Moengage, Clevertap or similar
- You have hands-on experience working in cross-functional projects and show an intrinsic collaboration skills
- You are data-driven and have a proven record of driving growth
- You write good English, and can proof check
- You’re a do-er - A self-starter who is able to iterate quickly and work well with a team. With excellent organizational and time management skills.
- You’re looking for a start-up experience - You enjoy creating structure out of chaos. You give attention to detail and are able to prioritize. You see yourself jumping in, trying new things, getting your hands dirty. And most of all - you’re looking to be part of the journey to build an amazing brand & product.
We aspire to create an inclusive culture of diverse people not just because it's the right thing to do but because heterogeneity inspires us and is more fun! We employ people solely on merit and do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.
