Performance Marketing Manager
Bangalore
Marketing – Perf Marketing /
Full-time /
On-site
What this role is about
At Fi, we’re building a new kind of financial experience — and growth is at the heart of it. As a Performance Marketing Manager, you’ll take the lead on digital channels within the marketing team and be a key driver of our customer acquisition engine. You’ll work across SRNs, programmatic platforms, and affiliate networks, taking campaigns from strategy to execution. You’ll also own performance metrics, optimise spends, and uncover new levers for growth.
If you’re someone who thrives in a high ownership environment, is always experimenting, and brings both analytical sharpness and hustle — this role is for you.
We’re aiming to become one of the fastest-growing fintech brands in the country. This isn’t just a job — it’s your chance to shape the future of finance.
What will you be doing:
- Run digital campaigns across channels like Google (Search, Display, Shopping, YouTube, Discovery), Facebook, Instagram, Programmatic, and more — with a sharp eye on CAC, scale, and user quality
- Manage and optimise spend across acquisition channels with a strong focus on ROI, scale, and reducing cost per install/acquisition
- Build and manage affiliate networks — onboard quality partners and continuously evaluate performance across acquisition and re-engagement
- Discover and experiment with new platforms, commercial models, inventory types, and campaign ideas — growth hacking is part of the job
- Lead monthly planning across installs, spends, scale, and CPA/CPI targets — align execution with business goals
- Build strong measurement and reporting frameworks — own attribution, claim verification, and financial reconciliation
- Use tools like Google Analytics, Appsflyer, and Tableau to track and optimise performance across the funnel and drive data-led decision-making
- Collaborate with cross-functional teams including brand, analytics, product marketing, and content
- Drive internal best practices in performance marketing — what we do should be repeatable, scalable, and ahead of the curve
Who are we looking for:
- 5+ years of hands-on experience in performance marketing — either at a fintech company or a digital-first agency with a strong focus on acquisition
- You’ve directly managed campaigns on Google and Facebook and understand what makes a great growth funnel tick
- You’ve worked on CAC reduction, quality acquisition, and can back your strategy with metrics and outcomes
- You’ve worked with app marketing and measurement platforms — Appsflyer, Google Analytics, Tableau are tools you’re already comfortable using
- Strong data chops — you can dissect platform metrics, funnel reports, and dashboards to make decisions
- You’re a do-er — comfortable with ambiguity, curious by nature, and able to move fast while keeping your eye on the details
- Excellent written English — you’ll be working with copy and reviewing assets that go live
What sets this team apart?
- This is a high ownership team — you’ll be encouraged to take charge, lead new initiatives, and bring ideas to life
- We use AI tools and automation where it moves the needle — speed, experimentation and iteration are key
- You’ll work closely with brand, content, product marketing, and analytics — we value deep collaboration over silos
- Your success here isn’t about maintaining the status quo — it’s about making a dent in our growth curve
Why Fi?
- What Fi's about:
- People-first, product-obsessed culture – You’ll work with passionate folks from top tech, design, and creative backgrounds
- A real shot at ownership – Whether it’s initiatives or outcomes, we believe in giving people room to drive impact
- High autonomy – We trust you to take charge and do your best work without hand-holding
- Great benefits – Top-tier insurance, generous leave, wellness programs, and access to best-in-class tools
- A culture that values transparency, kindness, and speed – And we actually mean it
Fi is a fast-growing fintech startup backed by global investors and built by a team that has previously launched and scaled successful consumer products. We’re crafting a new kind of financial experience — one that’s transparent, intuitive, and deeply user-centric.
Here’s what makes working at Fi exciting:
We aspire to create an inclusive culture of diverse people not just because it's the right thing to do but because heterogeneity inspires us and is more fun! We employ people solely on merit and do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law
