Digital Product Manager
New York, New York, United States
Marketing, Public Relations, Digital – Digital /
Full Time /
Hybrid
COMPANY SUMMARY
Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory that was declared the #1 Attraction in the World – and the #1 Attraction in the U.S. for the third consecutive year – in Tripadvisor’s 2024 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of March 31, 2025, ESRT’s portfolio is comprised of approximately 7.9 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 732 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn.
The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.
POSITION SUMMARY
As the Digital Product Manager for our website team, you will lead and oversee website projects for both the iconic Empire State Building website and the Empire State Realty Trust corporate website. We are looking for a strategic thinker with a passion for digital marketing, who can drive web development initiatives from concept to execution and work with the Senior Digital Marketing Manager to deliver results and initiatives that can positively impact the business.
RESPONSIBILITIES
- Focus on regularly auditing the company’s online presence and web pages and recommending efficient and innovative ways to increase performance of the conversion funnel on the ESB website as well as the ESRT website
- Analyze user data to uncover optimization opportunities that improve conversion metrics, customer experience, and overall sales performance
- Collaborate with external vendors, such as the Ventrata team, to enhance checkout processes and assess feature performance
- Work alongside marketing and PR teams to grow organic traffic and improve customer acquisition via SEO and strategic partnerships
- Continuously seek out new insights in digital marketing and user behavior to keep strategies innovative and results-driven
- Support the evaluation and ongoing improvement of existing and new digital products, keeping the focus on long-term growth and profitability
- Conduct and oversee A/B testing initiatives to improve user engagement, optimize customer experience, and elevate conversion rates across digital platforms
- Leverage web analytics tools to assess site performance, identify improvement opportunities, and deliver actionable insights that contribute to company revenue goals
- Partner with content, design, and technical teams to design and implement streamlined digital marketing strategies within web products for seamless user interactions
- Manage the execution and delivery of website projects for ESB and ESRT, ensuring they align with both business priorities and scheduled timelines
- Work closely with developers, designers, and stakeholders, including the Fullstack Web Developer and Senior Digital Marketing Manager, to ensure projects meet high standards of quality and are completed efficiently within budget
- Create and execute product strategies that not only enhance site functionality but also help achieve broader business objectives
- Regularly communicate project progress, potential risks, and results to all stakeholders, fostering transparency and proactive collaboration
- Develop detailed project plans, outlining scopes, milestones, and deadlines for both new and existing requests to maintain efficient workflows
- Monitor project progress while addressing roadblocks and ensuring swift resolutions to keep projects on track
- Oversee cross-departmental projects for the websites, ensuring all efforts align with the larger growth and marketing strategies of the organization
- Supervise the Fullstack Web Developer to ensure they consistently deliver high-quality work and meet established deadlines for both ESRT and ESB needs
- Inspire teamwork by fostering an open and innovative environment where team members are empowered to contribute and tackle challenges
WHAT SUCCESS LOOKS LIKE
- Driving measurable growth in website traffic, conversions, and ticket sales through effective digital marketing strategies, A/B testing, and data-driven optimizations
- Successfully designing, implementing, and analyzing A/B tests to optimize campaign performance and user experience
- Communicating complex strategies and performance results clearly and effectively to both technical and non-technical audiences
- Identifying opportunities for improvement and introducing innovative, actionable solutions to enhance marketing strategies and digital product performance
- Staying informed about digital marketing trends and successfully incorporating those trends to increase performance metrics and revenue
- Managing and delivering multiple digital marketing projects on time, within budget, and in collaboration with the Fullstack Developer and Senior Digital Marketing Manager
- Building and sustaining strong relationships with team members, stakeholders, and external vendors, fostering a collaborative and supportive working environment
- Executing high-quality campaigns and product initiatives that align with the company’s goals and objectives
- Demonstrating deep expertise in web analytics and performance monitoring tools to deliver insights and recommendations for continuous improvement
- Proactively addressing team challenges and creating solutions that support broader marketing and business goals
REQUIRED SKILLS / ABILITIES
- Strong understanding of web development processes and digital marketing strategies
- Proven ability to manage A/B testing and familiarity with web analytics tools such as Google Analytics
- Exceptional organizational skills with the ability to manage multiple projects simultaneously
- Strong verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively
- Analytical mindset with the ability to identify challenges and propose solutions
- Excellent communication and interpersonal skills to effectively interact with team members and stakeholders
- Proficiency in project management tools and software
- Understanding of Fullstack Web Development processes and technologies
- Passion for the digital marketing industry and staying up to date with current trends and best practices
EDUCATION & EXPERIENCE
- 5+ years of experience in E-commerce Digital Marketing or a similar role
- Bachelor’s degree in Marketing, Business, Digital Media, or a related field
- PMP, Agile, or other relevant certifications preferred
- Previous experience within the real estate, tourism, or hospitality industries is a plus
PHYSICAL REQUIREMENTS
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
WHAT YOU CAN EXPECT
- At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
- Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
- Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
- Dependable – you take a strong sense of ownership and accountability over your work
- Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
- Curious – you consistently look for new ways to work smarter, not just harder
- Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
- Positive – you possess a service-oriented attitude with excellent follow through
BENEFITS
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
WELL-BEING
- Generous paid time off
- Flex remote work time
- Flex Summer Fridays
- Employee engagement programs
- Volunteer time off
- Continuing education
- Complimentary Empire State Building Observatory access
- Complimentary gym membership and other wellness benefits
- Employee Discount Programs
$105,000 - $115,000 a year
Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.
