Social Media Specialist
New York, New York, United States
Marketing, Public Relations, Digital – Marketing /
Full Time /
Hybrid
COMPANY SUMMARY
Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of June 30, 2025, ESRT’s portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn.
The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.
POSITION SUMMARY
The Social Media Specialist will play a pivotal role in ESRT's digital presence through social media storytelling across real estate, corporate news, and events, this role will also oversee the influencer marketing program for the Empire State Building Observatory’s social channels . Influencer partnerships should be informed by their ability to drive ticket sales at the observatory. Reporting directly to the Director of Social Media, this position is central to ESRT’s identity as a NYC-focused REIT and proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than two million tourists each year.
RESPONSIBILITIES
- CONTENT CALENDAR MANAGEMENT:
- Create and manage the content calendar that ensures alignment with brand objectives and marketing goals
- Complete tasks such as asset selection, copy edits, link creation, and the social media posts schedule across all ESRT social channels
- SOCIAL MEDIA CAMPAIGNS:
- Manage the development and execution of social media campaigns, that includes real estate content, corporate news, events, leadership appearances, and other brand initiatives
- CONTENT PRODUCTION:
- Lead the execution of ESRT content production in partnership with ESRT’s leasing team to craft social media content that drives web traffic and supports leasing efforts
- PERFORMANCE REPORTING:
- Prepare monthly, quarterly, and annual reports on social media engagement for ESRT’s channels and ESB Observatory influencer campaigns
- PLATFORM-SPECIFIC CONTENT:
- Create tailored content for ESRT’s Instagram and LinkedIn platforms to maximize engagement with brokers, tenants, and potential investors
- INFLUENCER PROGRAM MANAGEMENT:
- Grow and manage observatory influencer programs, that includes outreach, annual influencer events, and one-off visits.
- Identify, vet, and coordinate influencer visits, that includes ticket requests and logistics.
- Lead contract negotiations and collaboration agreements with influencer teams.
- These visits should have a focus on driving ticket sales to the empire State Building Observatory
- OPERATIONAL UPDATES:
- Edit and maintain accurate hours of operations for the Observatory across platforms such as Google, TripAdvisor, Twitter, and Facebook
- BUDGET MANAGEMENT:
- Manage expenses and the annual budget for influencer monitoring/events to ensure cost-effective return on investment
- ADDITIONAL DUTIES:
- Take on additional responsibilities as directed to support the team and organizational goals
WHAT SUCCESS LOOKS LIKE
- Brand Alignment: Establish clear and consistent brand message across all ESRT social media platforms as well as with influencer visits to the Observatory
- Strategic Content Calendar: Develop a robust content calendar that reflects marketing goals and ensures timely execution
- Engagement Growth: Achieve measurable increases in social media engagement metrics, including followers, likes, shares, and overall reach
- Innovative Campaigns: Create social media series that resonate with business partners, such as brokers and tenants, that drives deeper engagement
- Influencer Relationships: Build and maintain strong relationships with influencers and brand partners, that result in successful collaborations and increased visibility
- Accuracy and Credibility: Ensure all public information is accurate, maintaining audience trust and brand credibility
- Creative Content: Deliver innovative content that strengthens brand recognition and resonates with the target audience
- Budget Efficiency: Effectively manage the influencer relations and social media budget to maximize ROI and drive sustainable growth
REQUIRED SKILLS / ABILITIES
- Detail-oriented and results-driven with the ability to work in a fast-paced environment
- Ability to handle multiple tasks simultaneously
- Strong written and verbal communication skills
- Ability to interact with all levels of personnel
EDUCATION & EXPERIENCE
- 2-4 years of experience in social media & digital marketing
- Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Reddit, LinkedIn, and TikTok is required
- Bachelor's degree in related field
PHYSICAL REQUIREMENTS
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
WHAT YOU CAN EXPECT
- At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
- Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
- Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
- Dependable – you take a strong sense of ownership and accountability over your work
- Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
- Curious – you consistently look for new ways to work smarter, not just harder
- Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
- Positive – you possess a service-oriented attitude with excellent follow through
BENEFITS
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
WELL-BEING
- Generous paid time off
- Flex remote work time
- Flex Summer Fridays
- Employee engagement programs
- Volunteer time off
- Continuing education
- Complimentary Empire State Building Observatory access
- Complimentary gym membership and other wellness benefits
- Employee Discount Programs
$65,000 - $75,000 a year
Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
