Head of Marketing
Globally Remote
Ethena Labs – Marketing /
Globally Remote /
Remote
Who We Are:
Ethena Labs is at the forefront of the next wave of DeFi, dedicated to building products for modern finance. Ethena is a synthetic dollar protocol built on Ethereum that provides a crypto-native solution for money, USDe, alongside a globally accessible dollar savings asset, sUSDe.
Our core mission is to provide truly crypto-native financial solutions that are globally accessible and bridge the gap between TradFi and the digital asset economy. We believe in transparency, efficiency, and empowering both individuals and institutions with greater control over their assets.
What we are Doing:
Ethena Labs is actively building and deploying a suite of groundbreaking products designed to address key challenges and unlock new opportunities within the digital finance landscape.
Our flagship product, USDe, is a synthetic dollar backed by digital assets, and takes the novel approach of using a delta-neutral hedging strategy to maintain its peg. This provides a truly scalable and censorship-resistant digital dollar.
Building upon USDe, we offer sUSDe. sUSDe provides crypto-native rewards generated from funding rates in derivatives markets, offering an alternative to existing products tethered to the traditional financial system.
Furthermore, we are actively developing solutions to facilitate institutional adoption of digital assets. In partnership with Securitize and Blackrocks BUIDL fund, USDtb provides a more traditional, asset-backed stablecoin option, leveraging established financial infrastructure to appeal to institutional clients. Expanding on this, iUSDe is designed specifically for traditional financial institutions, incorporating necessary compliance features to enable them to access the crypto-native rewards our protocol generates, in an institutional-friendly manner.
Finally, our most ambitious undertaking to date is Converge, our joint blockchain initiative with Securitize. This hybrid blockchain is designed to be the nexus where DeFi meets the needs of CeFi and TradFi. Converge aims to be a primary issuance layer for tokenised assets, integrating seamlessly with existing DeFi protocols to provide institutions with an environment to participate in the decentralised economy.
Through these offerings, Ethena Labs is not just creating new financial products; we are building the foundational infrastructure for a more open, efficient, and interconnected global financial system.
Join us!!
The Role
The Head of Marketing at Ethena will be responsible for shaping and executing Ethena’s marketing strategy to enhance brand visibility, community engagement, and product adoption.
This role requires you to have, or at least have the ability to develop, a deep understanding of the crypto ecosystem and institutional finance, including trends and audience behaviors, to drive sustainable growth. The Head of Marketing will work closely with Leadership Product Engineering, Business Development, and Research Teams to align marketing efforts with Ethena’s extraordinarily bold business objectives.
What You’ll Do
- Take ownership of, and lead on, all of Ethena’s Marketing initiatives
- Develop, formalize, implement and deliver a comprehensive marketing strategy to support and drive Ethena’s vision and business objectives
- Elevate Ethena’s products, including the newly launching Ethena Network ecosystem, across all channels & platforms possible
- Help Ethena Network apps with their go-to-market marketing strategy and align content with Ethena’s brand
- Writing content for Ethena blog posts and launch announcements.
- Collaborate with internal and external designers to enhance branding, content and marketing materials, particularly with regards to X/Twitter.
- Construct & maintain a marketing calendar and content pipeline to ensure consistent and strategic outreach. Coordinating these with the wider organisation
- Act as a mentor/advisor to ecosystem teams. Ensuring Ethena’s brand tones/standards are felt throughout it, while allowing the projects to have distinct identities.
- Organize & host Ethena business & community events at conferences as well as other forums like X spaces, Discord etc.
- Work with key partners to continue to build an industry-leading community and their engagement.
- Collaborate with & manage external PR teams, journalists & KOL’s
What We’re Looking For
- Extensive experience in a variety of marketing sectors in Tech or Finance
- Proven track record of driving brand growth, user acquisition, and community engagement in the crypto/digital assets/web3
- Deep understanding of crypto industry trends and active engagement with crypto communities, especially on platforms like Crypto Twitter.
- Ability to communicate complex crypto and technical concepts to diverse audiences.
- Experience with graphic design tools like Figma to support content production.
- Exceptional written and verbal communication skills in English, with a talent for storytelling.
Why Ethena Labs?
Join a forward-thinking, crypto-native company with a mission to revolutionize decentralized finance.
Work alongside a passionate and innovative team that values collaboration and creativity.
Enjoy a flexible, remote-friendly work environment with opportunities for growth and learning.
If you subscribe to the mission of separating the dollar from the state, then we want to hear from you!
We look forward to receiving your application and will be in touch after having a chance to review.
In the meantime, here are some links to more information about Ethena Labs to help you check us out:
