Social Media Analyst–Creator (Short-Form, On-Camera)
São Paulo
Marketing /
Full-time /
Hybrid
Turn analytics into thumb-stopping 9:16 short-form videos that drive installs for CodyCross, Stop, and Everyday Puzzles. You’ll connect platform data → creative hypothesis → on-camera execution → iteration.
What you’ll do
- Own weekly ad packs: concept, script, film (self + colleagues), edit, and deliver 3–5 short videos (30–60s) for TikTok/Reels/Shorts with quick variants for A/B tests.
- Be both analyst and talent: pull learnings (hooks, retention dips, sound performance) and appear on camera to validate the next creative hypothesis.
- Write the words: captions, on-screen copy, and post texts tailored to each platform’s best practices (fast hook, clear CTA, native tone).
- Reply & amplify: turn comments into content (incl. video replies) to fuel engagement and new angles.
- Partner with UA: tag assets, propose tests, and read results against IPM, CTR, CVR, CPI, ROAS; kill losers fast, scale winners.
- Localize smartly: coordinate captions/VO and trend tweaks for our nine languages; prioritize formats that travel.
- Stay platform-native: follow TikTok Creative Codes, Meta Reels guidance, and YouTube Shorts ads best practices.
Must-haves
- Social media analyst training (or equivalent): you can instrument tests, read retention curves, and turn insights into specific creative changes.
- On-camera comfort + short-form craft (hooks, pacing, captions, sound). Show vertical work you shot/edited yourself.
- Tooling: CapCut or similar + Premiere/DaVinci; publishing basics in TikTok/Meta/YouTube.
Nice to have
- Word/puzzle gaming fluency (gameplay capture + face-cam).
- Multi-language copy instincts; basic motion graphics; comfort hosting quick lives/AMAs around releases.
What success looks like
- Creative performance: sustained lift in IPM vs. control; CPI at or below target; stronger early-hook retention (0–3s, 3–10s).
- Learning velocity: 4–8 valid creative tests/week with clear readouts; faster time-to-first-winner on new concepts.
- Scale signal: winners that hold ROAS when spend increases (i.e., not just cheap clicks).
What We Offer
- Competitive compensation e benefits (Health plan, Profit sharing, Paid time off).
- Chance to impact millions with high-performing creative.
- Culture that values experimentation, data, and collaborative creativity.
- Remote-friendly, flexible hours, and modern creation tools.
How to apply
- Send 3–5 vertical videos you shot/edited and a brief analyst readout (what you’d change next based on metrics).
- Record a 30–45s on-camera pitch: “My first Fanatee ad concept and why it wins.”
- Include a one-pager: 3 testable series formats for word-game players (hook, CTA, hypothesis, metric to watch).
