Hobby Manager Marketing GSA
Germany - Frankfurt
Fanatics Collectibles – Topps International /
Salaried /
On-site
Company Overview
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
The purpose of this role is to develop and manage marketing campaigns for our high price trading card products (hobby
products) for Bundesliga, UEFA Club Competitions, Formula 1, Star Wars, etc. The aim is to grow the number of collectors and the community in GSA. This role will work together internally with the marketing and sales team and business partners, developing overarching campaigns for the most important entertainment and sport cards collections on our own channels and with external partners and platforms. The Hobby Manager Marketing GSA's scope includes all touchpoints like instore, events, influencers, media, breakers, and establish a strong relationship with all stakeholders.
Responsibilities:
- Analyse the market opportunities and needs, pick up trends
- Development of a an overarching strategy for the hobby category in GSA
- Develop country specific priorities to grow the respective market
- Define and implement activation to support hobby category sales
- Benchmarking with competition (campaigns, releases, pricing,…)
- Working together with agencies, influencers, testimonials, media partners and licensors
- Create campaign plans and periodical reporting
Knowledge/Skills/Experience:
- Proven knowledge and application of a wide range of marketing concepts to increase sales
- Excellent oral and written communication skills in German and English
- Ideally a sports fan with a strong understanding of the commercial landscape
- Connected with sports, eSports, trading cards and / or any other pop cultural phenomena
- Ideally Adobe Creative Cloud (especially Photoshop and/or Premiere Pro) skills
- Engagement with influencers and flagship stores in hobby & entertainment category
- Ability to respond positively to pressure and take a flexible approach to change
- Organised work method and ability to prioritize tasks
- Comfortable presenting to senior stakeholders
Competencies:
- Proactive partnership builder
- Planning & organizational attitude
- Relevant marketing experience (3-5yrs)
- Resolutive and “can do” attitude
- Positive mindset
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA
