Director, Product Management - Free To Play

Remote - New York /
Fanatics Betting & Gaming – Product /
/ Remote
Company Overview
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores. 
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

The base salary range for this role is $167,000 per year - $275,000 per year, depending on job-related knowledge, skills, and experience.  This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.  

In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!

For information about our benefits, please visit

As the Director of Product - Free to Play for Fanatics Betting & Gaming (FBG), you
will build and scale Free to Play offering products across iOS, Android, and web
platforms. The Director of Product will hire and guide a team of best-in-class
product managers focused on creating unique and differentiated experiences for
customers. This role will be within the FTP, Content and Cross Sell team; it will be
vital in helping us define and execute our aspirations on both top of the funnel
and & retention; products.


    • Define, own and be accountable to the rest of the business and Senior Leadership for KPIs related to product and business objectives.Build and spearhead a team of product managers, and create career advancement opportunities for FBD colleagues.
    • Work closely with Engineering, Marketing, Data, and UI/UX teams to design and implement a best-in-class, intuitive, and scalable product from the ground up - driven by data, user research, and competitive analysis.
    • Develop and own the product strategy and roadmap, prioritizing the features that create customer-first experiences and drive our primary KPIs.
    • Work cross-functionally across the Fanatics ecosystem to best utilize and incorporate Fanatics strategic assets into the FBG product.
    • Understand how the Product and team can support other areas of the business

Experience and Skills

    • 7+ years of progressive experience as a Leader within the Product space, preferably in a B2C digital native app-focused product organization.
    • A myopic focus on the Customer, their needs and how we can create compelling propositions.
    • Experience in creating ‘top of the funnel’ experiences, understanding the wider Sports media landscape. 
    • Inclination to work in an entrepreneurial, hyper-growth environment where choices are made quickly.
    • Team-first mentality, with a willingness to do what it takes to get the job done and effectively work cross-functionally across different teams at FBG and the larger Fanatics organization.
    • Excellent communication skills, with an ability to simplify complex problems into product outcomes and value propositions to the rest of the business and Senior Leadership.
    • Experience in scaling and managing product teams and owning the end-to-end product lifecycle from ideation to execution and deployment.
    • Ability to collect and leverage customer data, user research, and competitive analysis at scale to inform resolutions and the product roadmap[Preferred]
    • Passion for sports, gaming, and entertainment products that drives empathetic and thoughtful product decisions affecting customers[Preferred]
    • Experience building entertainment products for sports fans and/or gaming consumers or a deep understanding of real-money gaming products and the Sports Betting and Online Casino Industry
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address (this includes  For added security, where possible, apply through our company website at

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA