Manager, Marketing
New York - New York
Fanatics Betting & Gaming – Marketing /
Salaried /
Hybrid
Company Overview
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
The base salary range for this role is $107,000 per year - $130,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.
*Salary range is listed in USD; ranges will change based on country of residence
In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!
For information about our benefits, please visit https://benefitsatfanatics.com/
We are seeking a highly skilled and dynamic Manager of Marketing to lead the go-to-market execution and strategy for our new Fanatics App. The ideal candidate will possess extensive experience in marketing operations and execution, with a strong ability to develop high-level strategies and effectively carry out marketing plans. This role requires ownership of day-to-day go-to-market activities, as well as the creativity and strategic insight to develop plans that enhance the brand's presence and drive user engagement. We are looking for a results-oriented individual who excels at execution and thrives in a fast-paced environment.
Responsibilities
- Own and lead the execution of the go-to-market strategy for the new Fanatics App, as well as all marketing campaigns post launch.
- Utilize marketing operations expertise to ensure smooth execution of all marketing initiatives, working cross-functionally with all relevant stakeholders and channel partners.
- Assist in development of high-level marketing strategy for the new Fanatics App that align with overall business objectives.
- Analyze marketing and growth performance, identifying and reporting on key KPI’s.
- Draw insights to optimize campaigns and drive user acquisition and engagement.
- Own day-to-day go-to-market activities, including campaign planning, execution, and optimization.
- Collaborate cross-functionally with product, design, and other teams to ensure alignment and effectiveness of marketing efforts.
- Think strategically about the brand's positioning and develop plans to enhance brand awareness and perception.
- Stay informed about industry trends and best practices to continuously improve marketing efforts.
- Manage budgets effectively to maximize ROI and achieve business goals.
Skills and Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
- 5+ years of experience in marketing operations and execution, preferably in the technology or e-commerce industry.
- Proven track record of developing and implementing successful go-to-market strategies.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Comfortable and adept at working closely with, and directing creative partners (internally and externally) toward deliverables that achieve business goals.
- Creative thinker with a strategic mindset and a passion for innovation.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Experience with app marketing and/or mobile advertising is a plus.
- Knowledge of sports industry and fan engagement trends is desirable.
- Must be okay with occasional travel
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address (this includes @betfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA
