PPC Manager

UK London, United Kingdom
Farfetch - Marketing – Performance Marketing /
Permanent /
Hybrid
Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

MARKETING
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.

LONDON
Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.

THE ROLE
The PPC Manager will lead a team of PPC executives to drive the optimization and performance of search engine marketing campaigns. This role involves managing the execution of PPC initiatives, providing strategic direction, and ensuring alignment with business objectives. The ideal candidate should have strong leadership skills, deep expertise in SEM practices, and the ability to drive continuous improvement through data-driven insights and collaboration.

WHAT YOU'LL DO

    • Lead and mentor a team of PPC executives, providing guidance on campaign strategy, execution, and optimization efforts.
    • Monitor campaign performance metrics, conduct in-depth analysis, and provide actionable insights to optimize campaign performance and ROI.
    • Develop and maintain relationships with key stakeholders, including search engine representatives, vendors, and agency partners.
    • Stay updated on industry trends, best practices, and emerging technologies in SEM, integrating new techniques and tools into campaign strategies.
    • Oversee the planning, execution and optimization of PPC campaigns across search engine platforms (e.g., Google Ads, Bing Ads) to drive traffic, conversions, and revenue.

WHO YOU ARE

    • Experience in leading and mentoring a team of PPC specialists
    • Implemented / led scale up of PPC Accounts and revenue.
    • Has experience in managing large-scale PPC campaigns, preferably in a multinational or global context.
    • Experience in setting KPIs, forecasting budgets, and managing campaign performance to achieve ROI targets
    • Strong understanding of bid management, keyword research, ad copywriting, and landing page optimization techniques.
    • Strong analytical skills with the ability to interpret data, analyze trends, and provide actionable insights to optimize campaigns.
    • Innovative mindset with a proactive approach to testing new strategies and technologies to improve campaign performance.

REWARDS & BENEFITS

    • Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
    • Critical Illness Insurance and Life Assurance
    • Flexible working environment and more!

EQUAL OPPORTUNITIES STATEMENT

    •  FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
The PPC Manager will lead a team of PPC executives to drive the optimization and performance of search engine marketing campaigns.