Social Media Lead

UK London, United Kingdom
Farfetch - Brand & Creative – Social Media /
Permanent /
Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.

Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.

The Social Media Lead will play an integral role in the brand marketing team. You will be responsible for developing and executing innovative social media strategies to drive engagement, increase brand awareness, and foster community across various platforms. 
You are a self-starter who proactively loves sharing new ideas, as well as a deep knowledge of social media and a finger on the pulse of all things social. You will have a deep understanding of how social trends, formats and behaviours impact marketing/communications efforts and be able to confidently create and implement for them. 

You will collaborate closely with fashion, creative, influencer and brand partnerships teams to deliver best in class social across all Farfetch marketing campaigns. 


    • Social Strategy: support the Senior Head of Brand Content to develop and implement a comprehensive social media strategy Channel management: lead all social media channels, including but not limited to Instagram, Facebook, Twitter, LinkedIn, TikTok, and emerging platforms, ensuring consistent brand messaging and engaging content.
    • Social content planning: lead on implementing an organised social calendar, collaborating closely with the creative, editorial and fashion teams to manage and plan commercial and cultural social moments throughout the year as relevant.
    • Creator Lead Content: Identity, recruit and commission social content creators to create social - first beauty content for Farfetch social channels. 
    • Projects: leading on commercial and cultural projects as relevant, working closely with wider teams including creative, editorial, wider marketing and external agencies. 
    • Team Management: fostering and developing the Social Media Assistant Reporting: Supporting the Senior Head of Brand Content as required on compilation of regular reporting on weekly, monthly and quarterly social media analysis and performance.
    • Converting data performance into useful insights and learnings. Finance admin: raising POs, invoicing, budget tracking


    • Must demonstrate an extensive knowledge of leading social media trends and techniques with an interest in creative innovation across key channels including Instagram and TikTok.
    • An understanding of Asian social networks as a plus, but not mandatory.
    • An obsessive attention to detail and a track record of operating in a fast-paced environment and being able to deal with ambiguity is essential.
    • A team player who demonstrates a strong work ethic and willingness to learn; enthusiasm and time management is a must as are excellent communication skills
    • Ability to adapt, interpret, prioritise and deliver actions promptly with a sharp attention to detail
    • Ability to work reactively with flexibility when required within a fast-paced environment
    • A keen interest in the fashion industry is strongly preferred


    •  FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
The Social Media Lead will play an integral role in the brand marketing team.