Influencer Marketing Manager - Performance
UK London, United Kingdom
Farfetch - Marketing – Performance Marketing /
Permanent /
Hybrid
Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers. We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.
MARKETING
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
LONDON
Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.
THE ROLE
We are seeking a highly skilled Influencer Marketing Manager to lead our dynamic Influencer team and develop the Farfetch Influencer performance strategy. You will work cross-functionally with the wider Marketing and Data teams to deliver innovative acquisition campaigns using a creative and data-led approach across all areas. You will be responsible for managing our Influencer technology stack and enhancing the channel’s performance reporting, as well as managing a team of Influencer Executives on the execution of campaigns.
WHAT YOU'LL DO
- Developing and refining long-term Influencer Channel strategy in line with wider business objectives
- Implement, leverage and optimise existing and new Influencer technology to scale all areas of Influencer marketing: Identification, Activation, Content Creation, Distribution, Measurement and Retention.
- Managing and nurturing influencer and agency relationships to grow our talent base
- Defining and creating influencer briefs tailored to each platform and campaign, reviewing & approving creator content, and working through revisions to ensure each piece of content is maximised for our brand and the campaign's success
- Analysing and reporting on KPIs to measure success, identify potential efficiency improvements, and determine solutions for at-risk areas.
- Work with data teams to analyse campaign performance and optimise reporting.
- Forecasting and managing the quarterly channel budget required to meet targets
- Aligning and collaborating with other departments to support key seasonal FARFETCH moments and amplify creator content
- Lead the Influencer team to execute and implement key channel initiatives and campaigns, coaching and developing junior members of the team.
- Act as a role model for the team and initiate, encourage and facilitate positive change.
- Be a FARFETCH expert on Influencer Marketing
WHO YOU ARE
- You have several years’ experience in Influencer Marketing across multiple social platforms: TikTok, Youtube, Instagram
- You have first-hand experience in Influencer outreach campaigns and managing influencer relationships
- You have strong verbal and written communication skills, and are comfortable in presenting to senior stakeholders using data and insight to explain decisions
- You are a data-led thinker with experience working with business intelligence tools and Excel, using analysis and insights to evaluate performance, and developing data-led strategic recommendations
- You have experience of leveraging and integrating technology and automation to maximise performance
- You have experience managing and forecasting marketing budgets
- You are a strong team player, ready to collaborate and build relationships in order to influence key stakeholders
- You have experience in team management
REWARDS & BENEFITS
- Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
- Critical Illness Insurance and Life Assurance
- Flexible working environment and more!
EQUAL OPPORTUNITIES STATEMENT
- FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
We are seeking a highly skilled Influencer Marketing Manager to lead our dynamic Influencer team and develop the Farfetch Influencer performance strategy.
