PPC Analytics Manager
UK London, United Kingdom
Farfetch - Marketing – Performance Marketing /
Permanent /
Hybrid
Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.
We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.
MARKETING
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
LONDON
Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.
THE ROLE
The PPC Analytics Manager will lead a team focused on Google Shopping, reporting, feed management, analysis, and tool development for our search engine marketing campaigns. This role will involve suggesting and testing PPC strategies, providing strategic direction, developing tools to streamline campaign operations and enhance performance, and driving the optimization and performance of search engine marketing campaigns. The manager will champion the creation of tools and reports aimed at strengthening operational efficiency and performance metrics.
WHAT YOU'LL DO
- Lead and mentor the team, providing guidance and setting objectives for the area.
- Oversee the planning, execution and optimization of PPC campaigns across search engine platforms (e.g., Google Ads, Bing Ads) to drive traffic, conversions, and revenue.
- Develop and maintain relationships with key stakeholders, including search engine representatives, vendors, and agency partners.
- Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting and performance analysis.
- Employ advanced bid management tools and algorithms to refine bidding strategies across diverse PPC platforms
- Conduct in-depth analysis of PPC campaign performance, identifying trends, insights and opportunities for improvement.
- Collaborate closely with cross-functional teams including digital marketers, data scientists, and IT professionals to integrate PPC strategies with overall marketing initiatives.
- Stay updated on industry trends, best practices, and innovations in PPC advertising and measurement techniques.
WHO YOU ARE
- Experience in leading and mentoring a team of analysts
- Experience in managing PPC campaigns with a strong focus on measurement, bidding strategies, analytics, and tool development.
- Strong analytical skills with the ability to interpret complex data sets and identify trends.
- Expertise in developing and deploying tools or scripts for automating PPC operations and enhancing campaign performance.
- Expertise in A/B testing methodologies and data-driven decision-making.
- Excellent communication skills with the ability to translate technical analysis into business recommendations.
- Has experience in managing large-scale PPC campaigns, preferably in a multinational or global context.
- Experience in setting KPIs, forecasting budgets, and managing campaign performance to achieve ROI targets
REWARDS & BENEFITS
- Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
- Critical Illness Insurance and Life Assurance
- Flexible working environment- 3 days a week from the office, 2 days from home plus flexible working hours
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER
- EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
- SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.
The PPC Manager will lead a team focused on reporting, feed management, analysis, and tool development for our search engine marketing campaigns.
