Activation Tour Manager - CDL-A
Show Unit/Traveling Show
Global Partnerships – Experiential Activations /
Full Time /
On-site
Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey, Monster Jam®, Monster Energy Supercross, Disney On Ice, Marvel Universe LIVE!, Jurassic World Live Tour, Kawasaki and Spin Master. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.
The Activation Tour Manager - CDL-A is responsible for leading an experiential marketing campaign focused on brand marketing, product education, and demonstration of the Spin Master Monster Jam Toys at Walmart stores nationwide. As an ambassador of Monster Jam supporting the Activations team, this full-time over-the-road touring position will operate at parking lot events traveling with and displaying a real competition Grave Digger Monster Jam truck along with engaging with consumers, playing with toys, and ultimately driving sales.
As a member of the touring team, the primary responsibilities will include but aren’t limited to; operating and maintaining a Class-A CDL Monster Jam Hauler and competition Monster Jam Truck for display purposes only; leading the tour team through daily event operations; understanding and ensuring the team meets Key Performance Indicator (KPI) goals as well as identifying and implementing innovative tactics to achieve these targets; manage and lead onsite engagement with consumers; serve as the on-site lead for any client, media, and office communications; develop client facing post event reports recapping performance metrics, consumer feedback, and event photos.
Reporting to the Global Partnerships Activations Manager, this position is managed onsite by the Tour Manager. The ideal candidate will have an extensive background in the experiential marketing industry bringing expertise in consumer engagement and mobile marketing at retail. While previous Monster Jam experience is preferred, it is not required. Having a mechanical background, proven industry experience, a strong work ethic, and the right attitude will be essential to success in this position; we’ll train you on the rest!
Essential Job Functions
- Program lead for a team of two touring staff to manage a touring Monster Jam truck display experience throughout the United States to, from, and between events and other locations in a safe and timely manner.
- Oversee all set-up, activation, and tear-down of the experience for multiple displays in a week throughout a 20-week program.
- Oversee all communication with local venue contacts and in-market operations support resources.
- Lead all brand talking points and conversations with event attendees, fans, and retail consumers.
- Responsible for ensuring all documentation and reporting of critical tour information is delivered to the in-office Activations team accurately and timely. This includes taking photos, taking inventory of product sales, and reporting back metrics and notes on each event day.
- Coordinate event logistics with local retail managers and/or venue management staff ensuring the venue is properly informed and prepared for the activation and that the tour team is maintaining a safe, efficient, and timely schedule.
- Manage all touring call times, break schedules, timesheets, and expense reports.
- Proactively acknowledge, engage, and interact with all guests; consistently offer a professional and friendly greeting.
- Responsible for the safe set up, display, and tear down, of a Monster Jam competition truck for multiple event days within an activation week.
- Able to tour and travel on the road full-time for the duration of the tour – approx. 20 weeks, in a shared tour vehicle.
- Keep all equipment clean and functioning properly. Perform checks, and routine maintenance, of all equipment regularly.
- Actively look for ways to make the program more effective. Identify areas of concern and opportunity and present them to the office team for action.
- Represent Feld Entertainment and Feld Motor Sports in a professional manner at all times.
- Perform other duties as assigned by management.
Job Qualifications
- Must poses a valid and current CDL-A with a clean driving record.
- 5+ years of experience touring and managing experiential marketing programs.
- Experience operating and maintaining Monster Jam or other motorsports equipment is preferred but not required. Training will be provided prior to program launch.
- Industry experience at retail events and with children’s toys and/or motorsports verticals is preferred.
- Ability to work with teammates and be an integral part of the team environment.
- Ability to lead a team touring in close quarters and foster an environment that is geared to the success of the group over individual priorities.
- Be socially engaging and comfortable interacting with diverse audiences, including client and client representatives, guests, vendors, and teammates; Comfortable speaking to large groups of diverse people.
- Demonstrated ability to troubleshoot, maintain, and repair tour assets.
- Ability to lift and carry up to 25 pounds, and occasionally lift and carry 75 or more pounds, and to be on your feet for extended periods of time.
- Strong attention to detail, a positive attitude, and a team player.
- Must be comfortable working autonomously and on the road for extended periods of time.
- Mechanical knowledge is a plus.
- Ability to learn quickly to become an expert on brand and client initiatives.
- Critical thinker and team player as this position has a teammate for the season.
- Ability to lift larger items during set-up and tear-down of the display.
- Demonstrated computer proficiency with working knowledge of Excel and Word.
- Ability to operate within a fast-paced environment.
- Professional appearance to be maintained at all times.
- Self-starter, with proven ability to work without supervision.
Given the touring nature of Feld Entertainment’s business, COVID vaccination is strongly encouraged for successful candidates.
International Touring Personnel
To the extent international touring personnel are visiting a jurisdiction that requires vaccination, proof of vaccination in accordance with the relevant international law should be submitted directly to either the Tour Manager or to Human Resources at least six weeks prior to the start of the tour. The Company will maintain all information regarding vaccination status as confidential in accordance with applicable laws. The Company cannot guarantee employment for any Associate who is unable to satisfy foreign entry requirements.
Mitigation Guidelines for touring employees will remain in effect until further notice as do applicable venue, local, state and/or international requirements, rules, regulations and/or laws, if any.
Equal Opportunity Employer
Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.
