Social Media Lead
New York, NY
Marketing /
Full Time / On site or Remote /
Hybrid
Welcome to Fi.
We’re a passionate team from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a dog parent. The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of dog ownership together.
Fi is looking for a Social Media Lead!
Fi is looking for a Social Media Lead to take our organic social and influencer marketing to the next level.
We’ve built the most advanced dog tracker on the market, but we’re just getting started. Our social presence has massive potential, and we need someone who can scale our community, turn engagement into obsession, and make TikTok a powerhouse for Fi.
If you live and breathe social media, thrive on making brands go viral, and want to shape the future of how dog parents connect with Fi—this is your chance.
What You’ll Do:
- Own Fi’s organic social strategy across Instagram, TikTok, and beyond—driving engagement, growth, and brand love at scale.
- Develop TikTok as a primary channel, crafting viral content and building a devoted following.
- Lead and scale our influencer marketing program—identifying, managing, and collaborating with key partners to amplify Fi’s reach.
- Oversee community engagement, making sure every comment, DM, and tag is an opportunity to turn followers into loyal fans.
- Analyze social performance, iterate on content strategies, and report on key metrics to optimize growth.
What You Bring:
- A deep understanding of social media trends, platform algorithms, and what makes content shareable.
- 4+ years of proven experience growing a brand’s organic social presence, with a strong focus on TikTok.
- Experience in influencer marketing—building and managing relationships that drive impact.
- A data-driven mindset, with the ability to translate insights into action.
- A sharp creative eye, strong copywriting skills, and the ability to produce compelling content.
- Passion for dogs (obviously) and excitement about building a category-defining brand.
Why You’ll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
$80,000 - $140,000 a year
The anticipated base salary range for this position is $80,000–$140,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
