5.01 Director of Marketing and Brand
Irvine, CA
Area 5: Internal Ops and Business /
On-site
Field AI is transforming how robots interact with the real world. We are building risk-aware, reliable, and field-ready AI systems that address the most complex challenges in robotics, unlocking the full potential of embodied intelligence. We go beyond typical data-driven approaches or pure transformer-based architectures, and are charting a new course, with already-globally-deployed solutions delivering real-world results and rapidly improving models through real-field applications.
This is a hands-on, creative leadership role where you’ll partner directly with the CEO to define our brand, build dynamic marketing strategies, and establish Field AI as the go-to name for robotics in heavy industry. You’ll drive demand generation, develop compelling content and materials, and execute campaigns that fuel B2B sales while laying the foundation for a world-class marketing team.
What You'll Get To Do:
- Partner with the CEO to craft and evolve Field AI’s brand identity, ensuring a strong, consistent, and differentiated market presence.
- Build and lead marketing campaigns, sales enablement tools, and materials to support B2B revenue growth.
- Drive demand generation initiatives that increase market awareness and pipeline for the sales team.
- Own Field AI’s visual branding and creative direction across digital, print, and events.
- Plan and execute Field AI’s presence at industry conferences, trade shows, and thought leadership events.
- Position Field AI as the partner of choice for executives, boards, and decision-makers across target industries.
- Create and manage content strategies that elevate Field AI’s thought leadership in AI, robotics, and industrial automation.
- Recruit, mentor, and grow a high-performing marketing team over time.
What You Have:
- Ability to be onsite; hybrid may be an option (3 days onsite minimum(
- 8+ years of experience in marketing, with at least 3 years in a leadership role.
- Proven track record in B2B marketing, preferably in robotics, AI, industrial technology, or enterprise software.
- Strong background in brand building, visual identity, and creative campaigns.
- Demonstrated success in demand generation, pipeline growth, and sales enablement.
- Experience working directly with sales teams to craft messaging and accelerate deals.
- Strong creative instincts and ability to develop bold, differentiated marketing strategies.
- Comfortable operating in a hands-on capacity while scaling and leading a team.
- Excellent communication and storytelling skills, with the ability to inspire both internal and external audiences.
- Being an industry thought leader or having the ambition to grow into one is highly desirable.
Compensation and Benefits
Our salary range is between ($70,000 - $200,000 annual), but we take into consideration an individual's background and experience in determining final salary; base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. Also, while we enjoy being together on-site, we are open to exploring a hybrid or remote option.
Why Join Field AI?
We are solving one of the world’s most complex challenges: deploying robots in unstructured, previously unknown environments. Our Field Foundational Models™ set a new standard in perception, planning, localization, and manipulation, ensuring our approach is explainable and safe for deployment.
You will have the opportunity to work with a world-class team that thrives on creativity, resilience, and bold thinking. With a decade-long track record of deploying solutions in the field, winning DARPA challenge segments, and bringing expertise from organizations like DeepMind, NASA JPL, Boston Dynamics, NVIDIA, Amazon, Tesla Autopilot, Cruise Self-Driving, Zoox, Toyota Research Institute, and SpaceX, we are set to achieve our ambitious goals.
Be Part of the Next Robotics Revolution
To tackle such ambitious challenges, we need a team as unique as our vision — innovators who go beyond conventional methods and are eager to tackle tough, uncharted questions. We’re seeking individuals who challenge the status quo, dive into uncharted territory, and bring interdisciplinary expertise. Our team requires not only top AI talent but also exceptional software developers, engineers, product designers, field deployment experts, and communicators.
We are headquartered in always-sunny Mission Viejo (Irvine adjacent), Southern California and have US based and global teammates.
Join us, shape the future, and be part of a fun, close-knit team on an exciting journey!
We celebrate diversity and are committed to creating an inclusive environment for all employees. Candidates and employees are always evaluated based on merit, qualifications, and performance. We will never discriminate on the basis of race, color, gender, national origin, ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability, or any other legally protected status.
