Head of Marketing (m/f/d) - Remote/Onsite

Berlin /
Marketing /
As Head of Marketing you will be responsible for the marketing team’s growth, overall marketing strategy, executing performance marketing, branding projects, managing partnerships and PR. You will be working for and guided by the Managing Director who has worked in strategy consultancies and in management teams of other growth companies. Thus, you will be exposed to an exceptional professional development opportunity for further enhancing strategic advisory skills, combined with company building skills.

Your Responsibilities

    • Define the strategy across brand and performance marketing according to our short and long-term goals
    • Plan the hiring needs within marketing and support the Talent Acquisition Team to further hire for your team
    • Plan and optimize the marketing budget with a strong focus on increasing lead generation, reducing cost per lead to help the business achieve monthly sales targets
    • Continuously track and improve our return on ad spend (ROAS)
    • Coordinate and integrate marketing campaigns between channel leads on SEA, SEO (especially Google AdWords Search and Display), Paid Social, Direct Mailing and CRM
    • Manage the marketing tech-stack
    • Develop branding campaigns and brand image monitoring/controlling
    • Development of professional partner marketing strategy together with the commercial owner
    • Control and improve your own KPIs

Your Profile

    • Track record of owning successful marketing strategies for performance and branding; incl. budgeting responsibilities, attention to ROAS improvement and optimization
    • Worked in an environment which provides a high level of ownership  and responsibility
    • Comfortable with presentations and communicating across departments
    • Able to prioritize multiple tasks according to business needs short term and long term
    • Strong hands-on mentality
    • Experience in people management roles within Marketing
    • Good knowledge of Excel and PowerPoint (Google Sheets, Docs) and other project and performance management tools
    • Fluent in German and English - our audience is in Germany
    • Knowledge in Tech (Frontend Dev.) is a plus

Your Benefits

    • Responsibility from day one and work in an agile and international environment 
    • Experienced management team with strong focus on your personal development
    • Flat hierarchies, open communication, high energy and high reward
    • Weekly updates about growth and development of the business
    • Flexible working hours, beer fridge and other perks 
    • A beautiful office in Berlin and the option to work remote from (almost) anywhere
    • The latest hardware