Manager, Strategic Partnerships
Hong Kong
Business Development – Business Development /
Remote
About Firework
Join Firework – Where Innovation Meets Impact
Firework is revolutionizing connected commerce with the world’s most advanced and largest AI-powered video commerce and engagement platform, trusted by the most innovative brands and leading retailers. We bring the energy of in-store experiences online by integrating content and conversational commerce to every digital touchpoint transforming how brands connect with audiences, convert interest into action, and build long-term customer loyalty.
At Firework, you’ll be part of a high-growth, team-centric environment where innovation thrives and collaboration fuels success. Having raised over $235m to date led by investors such as the SoftBank Vision Fund 2 and operating at a global scale, we offer unparalleled opportunities to work cross-functionally, solve complex challenges, and drive meaningful impact in the future of connected digital commerce.
If you’re curious, ambitious, and energized by big ideas, Firework is the place to grow, lead, and shape the next era of online shopping—together.
Summary
We are looking for a driven and entrepreneurial-minded Manager, Strategic Partnerships to help grow our partner ecosystem in the Greater China region. This role requires building and maintaining strong relationships with partners, supporting them through lead generation, onboarding, and customer retention. As the main point of contact, you will manage daily operations, including lead tracking, renewals, and payouts, while ensuring smooth communication and partner success.
What you’ll be doing
- Work cross-functionally with the internal sales team and external partners to source, support, and close net-new merchant deals. Expand ARR from existing accounts through partner collaboration.
- Focus on managing high-value agencies and tech partners capable of influencing revenue. Build Joint Business Plans (JBPs) to align goals and track performance.
- Co-develop GTM strategies with ecosystem partners to ensure long-term, win-win success for Firework and its ecosystem. Maintain a strategic mindset beyond transactional lead-gen efforts.
- Work closely with the internal CS team to enable and empower agency partners, ensuring customer retention and driving ARR expansion within existing accounts.
- Collaborate with partner marketing to execute joint events, WeChat posts, webinars, and media partnerships that elevate awareness in the market and support upper-funnel engagement to cultivate the target audience.
- Track partner performance using data-driven KPIs. Evaluate ROI of all partner and marketing initiatives. Ensure each investment drives measurable revenue growth and meets ROI benchmarks.
We’ll be excited if you have
- 4–8 years of experience in partnerships, business development, or channel sales, preferably in SaaS, digital commerce, or martech.
- Proven track record of driving revenue through partner ecosystems
- Experience working with agencies, Shopify/Klaviyo/Google, or similar platform partnerships
- Strong project management and stakeholder coordination skills
- Business-level Mandarin and English required
- ROI-driven mindset with a strong understanding of partner metrics and financial impact
- Familiarity with the Greater China ecommerce ecosystem and cross-border trends is a strong plus
Success Metrics
- Net-new ARR from partner-sourced merchants
- Deal expansion and renewals through agency enablement
- GTM success metrics (campaign performance, event engagement, funnel conversion)
- Partner satisfaction and retention
- ROI on total investments (Revenue / Total Cost)
Locations
The role may be remote. We are looking for candidates based in Shenzhen.
Don’t hold back
We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
