Content Strategist

Marketing – Marketing /
Firework is the world’s leading unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges the offline and online for a robust omnichannel immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. We are customer-centric and inspired to win together offering total solutions with endless possibilities to help our customers increase purchases and conversions using the power of video. At the heart, we are a global and diverse team of “SuperSpark” creators, entrepreneurs, life-long learners, and data geeks driven by the future of authenticity to transform commerce. Firework has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2. Come reimagine the online customer experience with us.

Our business across Greater China is growing and we are looking for a talented content extraordinaire to join our team. You are intuitive, business-minded, data-driven, and know how to leverage the latest AI tools to build and amplify our content strategy. You know how to grab attention, create awareness, and thrive on driving and measuring growth. 

What you’ll be doing
* Lead as the “pulse” of the market and industry; contribute to the content strategy for our global product-driven growth strategy while strategically expanding into the Greater China region and serve as the SME for identifying channels we should target our ICPs
* Utilize AI technologies to generate high-volume long form content (long-form blogs, articles, thought leadership, case studies, whitepapers) efficiently and effectively, maintaining a consistent level of creativity, quality, and relevance
* Conduct thorough analysis of content performance metrics, identifying patterns and insights to inform future content strategies to continuously drive demand (marketing qualified leads, product led growth, sales led growth)
* Own content management systems to analyze website traffic and users engagement metrics including optimizing content according to SEO
* Stay up-to-date with developments and generate new ideas to draw audience’s attention as well as ensuring compliance with laws and regulations such as copyright and data protection
* Collaborate with internal stakeholders, including product, marketing, sales to align content initiatives with overarching business goals and priorities.
* Provide support for use cases in the Greater China market as needed

We’ll be excited if you have
* 3+ years of experience in B2B content creation, with a strong emphasis on long-form content such as long-form blogs, whitepapers, case studies, articles, and thought leadership
*  Deep understanding of product positioning and the ability to leverage AI tools for content generation at scale that drive demand.
* Advanced fluency in English and Mandarin (writing, speaking, influencing)
* In-depth knowledge of the market landscape and channels relevant to our Ideal Customer Profiles (ICPs)
* Ability to manage multiple projects simultaneously in different time zones and thrive in a fast-paced, global, startup environment.

This role is remote and we are looking for candidates in Mainland China.
Don’t hold back
We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past.  As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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